# Human Billboards Roomservice Magazine Features Real Life Transactions By Katie Cordrey | Published 2010-06-13 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/human-billboards References: [joesafiend.blogspot](http://joesafiend.blogspot.com/2010/06/human-billboards-magazine-by-studio.html) & [callroomservice.nl](http://www.callroomservice.nl/index.html) Roomservice, an independent magazine from The Netherlands explores real life transactions and featured human billboards in its first issue. Graphic designer Jacco Kranenburg purchased human billboards on [eBay](https://www.trendhunter.com/trends/mischief-by-chester) to advertise his design studio, Roomservice. While it wasn't a directly effective [advertising strategy](https://www.trendhunter.com/trends/legitimate-you), the stories and exchanges related to the purchases became inspiration and fodder for the first issue of Roomservice magazine. **Implications** - Some of the Roomservice images are very racy and feature women in the nude with writing on their bodies. Kranenburg says that he started to bid on the human billboards "out of sheer curiosity." He claims that he was "struck" by the confidence that the different providers had as they presented themselves to the public. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Real Life Transactions:** Exploring real life transactions as a form of marketing and inspiration. - **Human Billboards:** Using people as advertising platforms to create unique and eye-catching campaigns. - **Independent Magazines:** Discovering alternative publications that showcase unconventional ideas and stories. ### Who This Affects Most - **Graphic Design:** Utilizing human billboards as a disruptive and attention-grabbing advertising method for design studios. - **Marketing and Advertising:** Exploring the potential of real life transactions and human billboards as innovative marketing strategies. - **Publishing:** Creating independent magazines that feature unique and thought-provoking content, such as human billboards. ## Related on Trend Hunter - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Metaverse Advertising Services](https://www.trendhunter.com/trends/nft-plazas.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md)