# Custom Beauty Supplement Routines Hum Nutrition is a Line of Cosmetic Dietary Supplements By Rebecca Byers | Published 2015-11-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hum-nutrition References: [humnutrition](https://www.humnutrition.com/) & [humnutrition](https://www.humnutrition.com/products) Formulated by nutritionists, [Hum Nutrition](https://www.trendhunter.com/trends/hair-strong-supplement) is a brand producing comprehensive nutrient supplements backed by scientific research. An example of one product from the Hum range is Gut Instinct, a probiotic that benefits skin, beauty and overall health. Each Hum Nutrition supplement is colored branded and targets a specific issue, such as [blemishes and acne](https://www.trendhunter.com/trends/pure-skin-clarifying-supplement), anti-aging, dry skin, hair and body, detoxification and weight loss. All Hum Nutrition products are non-GMO, gluten-free and sustainably sourced. A unique aspect of the Hum Nutrition business model is that upon signing up, each customer takes a three-minute questionnaire that informs a customized vitamin and supplement profile. The information is then sent to the customer in the form of a nutritionist report that serves as a guide to selecting the right Hum Nutrition products for them. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Personalized Beauty Supplements:** There is a growing trend of personalized beauty supplements that target specific skin and health concerns, offering consumers tailored solutions. - **Nutritional Supplements for Skincare:** The use of dietary supplements formulated with specific nutrients to improve skin health and address common beauty concerns is on the rise. - **Digital Health Questionnaires:** The integration of digital health questionnaires in the beauty industry allows for personalized recommendations and customized supplement profiles. ### Who This Affects Most - **Beauty and Wellness:** The beauty and wellness industry can explore opportunities in developing personalized beauty supplements that address specific skin and health concerns. - **Nutraceuticals:** The nutraceutical industry can capitalize on the demand for dietary supplements tailored to improve skin health and tackle beauty-related issues. - **Health Tech:** The health tech industry can innovate further by creating digital health questionnaires and platforms that offer personalized recommendations for beauty and wellness needs. ## Related on Trend Hunter - [Potent Hair Growth Supplements](https://www.trendhunter.com/trends/hair-strong-supplement.md) - [Beauty-Enhancing Supplements](https://www.trendhunter.com/trends/orange-naturals.md) - [Personalized Skin Supplements](https://www.trendhunter.com/trends/neutrogena-1.md) - [Skincare Supplement Gummies](https://www.trendhunter.com/trends/neutrogena-gummies.md) - [Gut-Skin Supplements](https://www.trendhunter.com/trends/sakara-beauty-biome.md) - [Exclusive Retailer Beauty Supplements](https://www.trendhunter.com/trends/nourished-products.md) - [Design-Forward Supplement Packaging](https://www.trendhunter.com/trends/supplement-packaging1.md) - [Two-Step Prenatal Supplements](https://www.trendhunter.com/trends/hum-prenatal-multivitamin.md) - [Budget Wellness Gummies](https://www.trendhunter.com/trends/habi.md)