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# Wagon Wheeled SUVs
Medieval Design Meets Modern Bling

By Daniel Glover | Published 2008-10-17 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/hum-art-wagon-wheeled-bling
References: [mischiefpr](http://www.mischiefpr.com/news/2008/10/16/hum-art/) & [zooartfair](http://www.zooartfair.com/)

Hummer recently donated an H3 to British artist Matthew Harrison, who then created this [modern-meets-medieval vehicle](https://www.trendhunter.com/trends/land-rover-series-2) that rolls on wooden wagon wheels. It's currently being shown at London's ZOO Art Fair and represents the present and the afterlife of the vehicle in one single form.

**Implications** - When past meets present in [artistic creation](https://www.trendhunter.com/trends/hot-wheels-and-daniel-arsham), the result can be very intriguing. As the aesthetics clash and combine, the contrasting features make the creation a piece to marvel at. Onlookers become drawn in by the oddity they see before them as different eras collide. By incorporating this old meets new idea to [actual products](https://www.trendhunter.com/trends/furniture-capsule-1), designers can create items that people will want to purchase and show off.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 40% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Artistic Contrasts:** Designers are incorporating the clash of different eras to create visually compelling products.
- **Retro Revival:** The fusion of past and present aesthetics is a trend that appeals to consumers seeking unique and nostalgic products.
- **Aesthetic Disruption:** The juxtaposition of medieval and modern design elements creates disruptive innovation opportunities for creative industries.

### Industries Being Reshaped

- **Automotive:** The automotive industry can explore the integration of contrasting design styles to create eye-catching and avant-garde vehicles.
- **Art and Fashion:** Art and fashion industries have the potential to leverage the trend of combining historical and contemporary elements to create captivating and unconventional pieces.
- **Home Decor:** Home decor businesses can tap into the trend of blending past and present design aesthetics to offer unique and conversation-starting interior products.

## Related on Trend Hunter

- [Modernized War-Inspired Truck Designs](https://www.trendhunter.com/trends/van-daryl-war-truck.md)
- [Modernized Off-Road Vehicle Designs](https://www.trendhunter.com/trends/arkonik-havana-defender.md)
- [Fashion Designer-Visionary Cars](https://www.trendhunter.com/trends/gclass-past-ii-future.md)
- [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md)
- [Hyper-Rugged SUV Concepts](https://www.trendhunter.com/trends/range-rover-prerunner-concept.md)
- [Luxury Utility Concepts](https://www.trendhunter.com/trends/unimog.md)
- [Reimagined Iconic SUVs](https://www.trendhunter.com/trends/reimagined-iconic-suv.md)
- [Muscular Gilded SUV Concepts](https://www.trendhunter.com/trends/lamborghini-aurochs.md)
- [Bespoke Outdoor-Ready SUVs](https://www.trendhunter.com/trends/galpin.md)
