# Spooky Drive-Thru Halloween Events Huluween Will Take Over L.A's Griffith Park By Ell Smith | Published 2020-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/huluween1 References: [adweek](https://www.adweek.com/brand-marketing/hulu-spooky-drive-in-horror-movies-halloween/) & [hulu](https://www.hulu.com/welcome?orig_referrer=https%3A%2F%2Fwww.google.com%2F) [Huluween](https://www.trendhunter.com/trends/pretzelface-campaign) is bringing movie-goers in Los Angeles four nights of [spooky activations](https://www.trendhunter.com/trends/fairmont-hotel-vancouver), virtual experiences and screenings. In an effort to slow the spread of COVID-19, most cities have put a ban on trick-or-treating, and with social distancing guidelines in place, consumers won't be planning any costume parties. Now, instead of just spending another night in, [Hulu](https://www.trendhunter.com/trends/krispy-kreme-x-hulu) is offering a safe and entertaining alternative. The event will take place from October 22nd to 25th, taking over the Equestrian Center at Griffith Park. Guests will be invited to enjoy a series of themed events that include "photo activations, live entertainment and screenings." The drive-thru-style event is open to 150 cars at a time, ensuring a safe distance is kept and maintained. Image Credit: Rendering, Hulu ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Drive-thru Halloween Events:** Businesses can capitalize on the drive-thru event model to provide safe experiences during the pandemic. - **Virtual Experiences:** Virtual Halloween experiences can provide entertainment and engagement while adhering to social distancing guidelines. - **Themed Activations:** Innovative and creative themed events can attract consumers looking for unique and memorable experiences. ### Who This Affects Most - **Entertainment:** The entertainment industry can create and host safe and engaging Halloween experiences through the drive-thru and virtual event models. - **Hospitality:** Hotels and resorts can offer drive-thru and virtual Halloween experiences for guests looking for a unique stay during the pandemic. - **Retail:** Retailers can provide virtual and drive-thru Halloween experiences to attract customers and promote Halloween-themed products. ## Related on Trend Hunter - [Erie Halloween Pop-Ups](https://www.trendhunter.com/trends/black-lagoon.md) - [Spooky Slasher Movie Experiences](https://www.trendhunter.com/trends/universal-studios-halloween-horror-nights.md) - [Haunted Winchester Houses](https://www.trendhunter.com/trends/haunted-winchester-house.md) - [Halloween-Themed Bowling Events](https://www.trendhunter.com/trends/halloween-boowling-spooktacular.md) - [Thematic Large-Scale Light Installations](https://www.trendhunter.com/trends/spooky-at-illumi.md) - [Year-Round Horror-Inspired Experiences](https://www.trendhunter.com/trends/universal-horror-unleashed.md) - [Immersive Halloween-Themed VR Experiences](https://www.trendhunter.com/trends/zero-latency-vr.md) - [Halloween Food-Delivery Campaigns](https://www.trendhunter.com/trends/grubhub-halloween.md) - [Frightening Cinema Festivals](https://www.trendhunter.com/trends/special-halloween-event.md)