# Fiery Superhero Rebranding At Comic-Con 2010, Marvel Comics Announces the 'Red Hulk' By Michael Shaun Collins | Published 2010-07-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hulk-red-marvel-comics-comic-con-san-diego-superhero-avengers-captain-ameri References: [comicsalliance](http://www.comicsalliance.com/2010/07/23/red-hulk-joins-avengers/) & [marvel](http://marvel.com/news/all.13315.sdcc_2010~colon~_who_will_be_the_newest_avenger?) At the 2010 Comic-Con in San Diego, [Marvel Comics](https://www.trendhunter.com/trends/stuf-of-legends) revealed that the latest superhero to join the cast of their 'Avengers' monthly comic will be 'Red Hulk,' a chromatically-altered version of their popular Hulk character. Red Hulk will join 'Avenger' mainstays [Iron Man and Captain America](https://www.trendhunter.com/trends/myprotein-captain-america). The Marvel Comics announcement was met with a less-than-enthusiastic reaction from fans. Has Comic-Con become less about the fans and more about the marketing? **Implications** - Still, fans of The Incredible Hulk series won't feel out of place reading about the Red Hulk as their powers and capabilities are virtually identical. You know the drill: Hulk gets mad, Hulk gets big, Hulk smash! ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Superhero Rebranding:** The introduction of new and rebranded superheroes presents opportunities to introduce fresh storylines and merchandise for targeted audiences. - **Comics Advertising:** Comic-Con can present opportunity for brands to market new and existing playthings and relevant products. - **Fan Marketing:** Establishing outreach campaigns aimed toward building brand-loyal fans offers immense opportunities for engagement, merchandise sales, and brand affinity. ### Where This Applies - **Entertainment:** Introducing new superheroes and rebranded characters provides fresh storylines across different media to attract targeted audiences. - **Toys & Games:** Comic-Con and similar events present opportunities in the form of adjacent product lines as well as playthings specifically targeted toward superhero product lines. - **Advertising & Marketing:** Brands and comic artists can benefit from strategic partnerships and marketing activations to promote upcoming products across different channels and media outlets. ## Related on Trend Hunter - [Superhero-Inspired Comic Series](https://www.trendhunter.com/trends/marvel-collection.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Comic Book Hero Collectibles](https://www.trendhunter.com/trends/comic-book-heros.md) - [Collectible Cosplay Condiments](https://www.trendhunter.com/trends/heinz-ketchup-and-mustard.md) - [Hero-Collab Color-Chaning Cookies](https://www.trendhunter.com/trends/stuf-of-legends.md) - [Superhero-Inspired Protein Powders](https://www.trendhunter.com/trends/gnc-pro-performance-100-whey-protein.md) - [Anniversary-Celebrating Storytelling Ads](https://www.trendhunter.com/trends/marvels-85th-anniversary.md) - [Superhero Lifestyle Collections](https://www.trendhunter.com/trends/fantastic-four-first-steps.md) - [Cartoon Superhero Figurines](https://www.trendhunter.com/trends/crimson-hawk-ranger.md)