# Hula-Hooping Pop-Up Markets Lucozade's Hulamarket Only Accepts Energy as Currency By Laura McQuarrie | Published 2021-10-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hulamarket References: [campaignlive](https://www.campaignlive.co.uk/article/lucozade-hula-hooping-pop-up-brings-energetic-tv-spot-life/1730945) Based on its own 'It's On' advertisement, [Lucozade Energy](https://www.trendhunter.com/trends/lucozade-energy-onpack-promotion) created the Hulamarket pop-up where people can purchase goods in exchange for hula hooping. The pop-up exclusively accepts energy as currency and it offers different flavors of the brand's beverages and merch in return. Those who truly want to put their hula-hooping skills to the test have the chance to get in the running for an [Xbox Series S](https://www.trendhunter.com/trends/gyro-controller) if they can last over a minute. The fun-focused pop-up encourages positivity and activity and it inspires a sense of play in people of all ages. Already, the brand sees the potential to introduce more locations across the UK. The TV ad spot that inspired the [pop-up market](https://www.trendhunter.com/trends/asda-checkout-challenge) depicts a young man recycling an empty Lucozade Energy bottle before hula-hooping on his way home. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 78% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Fun-focused Pop-ups:** Brands can create fun-focused pop-ups to encourage positivity and activity and inspire a sense of play in people of all ages. - **Alternative Currency:** Businesses can explore using alternative currencies, such as energy, to boost engagement and customer loyalty. - **Gamification of Marketing:** Companies can gamify their marketing strategies by incorporating challenges and prizes to encourage participation and create buzz. ### Industries Being Reshaped - **Beverage:** Beverage companies can create experiential marketing opportunities, such as Lucozade's Hulamarket, to build brand loyalty and engage with customers in a unique way. - **Retail:** Retailers can introduce pop-up shops that offer immersive experiences and unique payment methods to attract and retain customers. - **Gaming:** Gaming companies can partner with brands to offer in-game prizes or real-world rewards for completing challenges or achieving goals, increasing customer engagement and loyalty. ## Related on Trend Hunter - [Gamer Energy Drink Promotions](https://www.trendhunter.com/trends/lucozade-energy-onpack-promotion.md) - [Gamer Energy Promotions](https://www.trendhunter.com/trends/lucozade-1.md) - [Running-Centric Brand Activations](https://www.trendhunter.com/trends/the-hackney-half.md) - [Blue-Colored Juice Lines](https://www.trendhunter.com/trends/lucozade-2.md) - [Premium Energy Drink Flavors](https://www.trendhunter.com/trends/lucozade-alert-flavors.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Boutique Wellness Cafe Pop-Ups](https://www.trendhunter.com/trends/sweeten-your-strength.md) - [Aerated Candy Pop-Ups](https://www.trendhunter.com/trends/starburst-airs-market.md) - [Feel-Good Kombucha Pop-Ups](https://www.trendhunter.com/trends/komboomcha-box.md)