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# Hip-Centric Clothes Cleaners
The Hula Washer Launders Your Garments with the Power of Your Groove

By Amelia Roblin | Published 2012-08-07 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/hula-washer
References: [electroluxdesignlab](http://www.electroluxdesignlab.com/wp-content/uploads/2012/08/EDL2012Sangsoon-Lee-HulaWasher-use.jpg) & [flickr](http://www.flickr.com/photos/electrolux-design-lab/7725978754/in/photostream)

For many Westerners, the incentive is no longer there to entice you to exert your own energy for chores when there are appliances available to do so. The Hula Washer takes advantage of a loophole, however. It presents the public with the opportunity to engage in [eco-friendly practices](https://www.trendhunter.com/trends/washing-machine-technology) with the benefit of becoming physically fit.

Where the old ribbed scrubbing boards were concerned, they fostered selective arm muscles and gave you blistered hands. This [hula hoop concept washing machine](https://www.trendhunter.com/trends/rewear-chair) tones your core, your abs, your hips and your legs evenly.

Sang-soon Lee 's design requires you to insert your clothing, water and laundry detergent into a small opening in the big hollow ring. The power of your own gyrating movements will enable an [intense spin cycle](https://www.trendhunter.com/trends/laundry-system) to spruce up your wardrobe and your physique.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 51% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Appliances:** The trend of eco-friendly appliances presents an opportunity for disruptive innovation in the cleaning industry by combining household chores with physical fitness.
- **Fitness-driven Cleaning:** The trend of fitness-driven cleaning offers a unique approach to laundering clothes by incorporating exercise into the cleaning process.
- **Multi-functional Appliances:** The trend of multi-functional appliances opens up possibilities for disruptive innovation by combining different tasks or activities into a single device, such as a hula hoop washing machine.

### Industries Being Reshaped

- **Appliance Manufacturing:** The appliance manufacturing industry can capitalize on the trend of eco-friendly appliances by developing more energy-efficient and physically engaging cleaning devices.
- **Fitness and Wellness:** The fitness and wellness industry can explore partnerships with cleaning appliance manufacturers to promote fitness-driven cleaning routines that combine exercise and household chores.
- **Home Cleaning Services:** The home cleaning services industry can leverage the trend of multi-functional appliances by incorporating innovative cleaning devices, such as hula hoop washing machines, into their service offerings.

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