# Eccentric Outerwear Catalogs Hui-Hui’s Menswear Collection Celebrates Self-Expression By Jana Pijak | Published 2014-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/huihui References: [fuckingyoung.es](http://fuckingyoung.es/introducing-hui-hui/) & [fuckingyoung.es](http://fuckingyoung.es) Label Hui-Hui presents a youthful translation of eccentric design details with its latest menswear line. Captured by photographer Campbell Addy’s lens, this collection catalog is inspired by the idea of a “man-child”, a man who never truly learned to grow up. Hiu-Hiu’s introductory collection is styled by Oliver Hiu, the label’s head designer who works alongside styling assistant Austern Western to pair together his [avant-garde looks](https://www.trendhunter.com/trends/day-3-capsule-2). Models Max Granger and Greg France star in the lookbook that highlights a range of [over-sized coat garments](https://www.trendhunter.com/trends/sujitha-shivajothi) and [helmet-inspired headwear accessories](https://www.trendhunter.com/trends/paranoid-fw25) that are perfect for Fall. The pieces are eccentric and are a subtle nod to childhood due to an aesthetic that is difficult to distinguish by age or maturity. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Youthful Translation of Eccentric Outerwear:** The trend of combining playful elements with mature styles in the outerwear industry can disrupt traditional designs and attract younger customers. - **Avant-garde Menswear Design:** A trend that incorporates unconventional elements in men's fashion has disruptive potential for traditional menswear companies and can attract niche markets. - **Helmet-inspired Headwear Accessories:** A trend for utilitarian and futuristic accessories, such as the helmet-inspired headwear in Hiu-Hiu's collection, can lead to new market opportunities for innovative designers and manufacturers. ### Sectors Adopting This - **Fashion and Apparel:** The trend toward avant-garde, eccentric outerwear designs presents opportunities for fashion industry designers and manufacturers to collaborate on new product lines and attract younger consumers. - **Consumer Goods Manufacturing:** The trend for playful, yet mature, design elements in fashion presents opportunities for consumer goods manufacturers to produce and distribute unconventional textiles and materials for use in clothing. - **Retail and E-commerce:** The trend of incorporating unexpected design elements and textures in men's fashion presents opportunities for retail companies to partner with designers and target niche markets via online stores and e-commerce platforms. ## Related on Trend Hunter - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md)