# Laughable Love Ads With Men Desperate for Some Love, the Amour.com Print Ads Will Humor Your Heart By Leslie Chen | Published 2011-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hugues-pinguet-amour-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/amourcom_magazine) Taking a different approach to the love-matching industry, these Hugues Pinguet amour ads focus on the humor of finding a significant other. Coming from advertising agency Euro RSCG 360, the ads feature the scenarios of what may take place when someone is in desperate need for some love. With one image in the Hugues Pinguet amour ads capturing a young man sharing a romantic dinner of wine and spaghetti with a model in a magazine, audiences will definitely not be able to resist chuckling to themselves. Using humor instead of the typical overly dramatic approach, the Hugues Pinguet amour ads will capture your heart in a whole new way. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 53% | Activity: 60% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Love-matching Ads:** Using humor in love-matching ads to capture audience attention and stand out from traditional approaches. - **Innovative Advertising Campaigns:** Exploring creative and unique approaches to advertising that go beyond traditional methods. - **Emphasis on Emotional Connection:** Highlighting the importance of emotional connection and relatability in advertising campaigns. ### Sectors Adopting This - **Online Dating:** Incorporating humor into online dating platforms to attract and engage users. - **Advertising:** Integrating humor as a disruptive innovation in advertising campaigns across various industries. - **Publishing:** Exploring humorous approaches to advertising within the publishing industry to captivate readers and drive engagement. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Humorous Local Product Ads](https://www.trendhunter.com/trends/local-product.md) - [Flirty Food Billboards](https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup.md) - [Hug-Activated Marketing Machines](https://www.trendhunter.com/trends/hug-to-unlock.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md)