# Hopeful Olympic Branding Hugo Silva Designs Flight of Lisbon 2016 Olympic Games Goods By Marissa Brassfield | Published 2009-08-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hugo-silva-lisbon-2016-olympic-games References: [behance.net](http://www.behance.net/Gallery/Lisbon-2016-Olympic-Games/290439) Hugo Silva's 'Lisbon 2016 Olympic Games' branding design series is a gorgeous gallery of what the 2016 Olympics' merchandise and aesthetic might look like if the capital city of Portugal were chosen. In every detail of Hugo Silva's 'Lisbon 2016 Olympic Games' design, the elegance and history of Portugal are reflected. I'm particularly fond of the irregularly-shaped [geometric medals](https://www.trendhunter.com/trends/milanocortina-medals). Check out more details of Silva's branding design above. **Implications** - One of the best ways a company can raise its profile is by attaching itself to a [major worldwide cultural event](https://www.trendhunter.com/trends/champions-clubhouse). By latching on to an event as the world is watching, the company engenders brand awareness that will last much longer than the duration of the special event. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 42% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Cultural Event Branding:** Companies can raise their profile by attaching themselves to major worldwide cultural events, creating long-lasting brand awareness. - **Elegant Design Aesthetics:** Designs that reflect the elegance and history of a location can create a unique and visually appealing brand. - **Irregular Geometric Shapes in Medals:** Utilizing irregular geometric shapes in medal design can create a distinct and memorable branding element. ### Where This Applies - **Sporting Goods and Merchandise:** Companies in the sporting goods and merchandise industry can capitalize on major sporting events by creating unique and visually appealing products. - **Event Marketing and Branding:** The event marketing and branding industry can help companies leverage major cultural events to enhance brand awareness and visibility. - **Design and Creative Services:** Designers and creative service providers have an opportunity to create visually stunning branding elements inspired by the elegance and history of a location. ## Related on Trend Hunter - [Slick Steel Torches](https://www.trendhunter.com/trends/2024-olympic-and-paralympic.md) - [Olympic-Themed Beer Campaigns](https://www.trendhunter.com/trends/corona-cero-for-every-golden-moment.md) - [Exclusive Olympic Viewing Events](https://www.trendhunter.com/trends/airbnb-musee-dorsay.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Mountainous Milan Olympics Medals](https://www.trendhunter.com/trends/olympic-medal-design.md) - [Performance-Driven Olympic Athlete Kits](https://www.trendhunter.com/trends/team-canada-kits.md) - [Luxury Olympic Partnerships](https://www.trendhunter.com/trends/beautiful-india.md) - [Sports Medal-Protecting Opulent Trunks](https://www.trendhunter.com/trends/medals-trunks.md)