# ArtVertising II 'HUGO Create' Contest By Ayman | Published 2008-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hugo-create References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/) & [hugocreate](http://www.hugocreate.com/) In what looks like a new trend in marketing, where brands use [artistic contests and competitions](https://www.trendhunter.com/trends/the-art-of-competition) to build buzz and hype products, [HUGO Fragrances](https://www.trendhunter.com/trends/brazil-and-argentina) is launching a new creative challenge, HUGO Create. The entry period is (February 5 - March 5, 2008) and the winners will be announced on April 1, 2008. The contest targets creative people from all-over the world and gives them the chance to express themselves and develop unique designs for the iconic HUGO fragrance. It acts as a spotlight for creative talents from around the world. In 4 rounds, participants are challenged to turn the iconic HUGO fragrance bottle into something innovative, irreverent or otherwise exceptional. The 10 best entries of every round will receive cash prizes of $500 US. For more details and information, visit www.hugocreate.com Hugo follows in the steps of [Red Bull](https://www.trendhunter.com/trends/zero-missed-workouts), who recently utilized a similar artistic strategy, check the following posts: ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 47% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Artistic Marketing Contests:** There is an emerging trend in marketing among brands to use artistic contests and competitions to build buzz and hype products. - **Brands Collaborating with Creators:** More and more brands are partnering with creators, including artists and designers, to create unique designs. - **Crowdsourced Design:** Contests and challenges like HUGO Create are part of a growing trend of crowdsourced design, which allows for a wider range of creative ideas to be explored. ### Industries Being Reshaped - **Fragrance:** Fragrance companies like HUGO can use artistic contests and collaborations to reinvigorate interest in their products. - **Marketing:** Marketing professionals can take advantage of the trend of artistic contests to create innovative campaigns that engage consumers in new ways. - **Design:** Design and creative industries can benefit from crowdsourced design contests to identify new and unique talent and ideas. ## Related on Trend Hunter - [Branded Spirit Competitions](https://www.trendhunter.com/trends/italicus-aperitivo.md) - [Soccer-Themed Fragrance Pop-Ups](https://www.trendhunter.com/trends/brazil-and-argentina.md) - [Artistic Hamburger Competitions](https://www.trendhunter.com/trends/art-of-the-burger-contest.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Youth Art Campaigns](https://www.trendhunter.com/trends/sun-bum-1.md) - [Co-Creation Bottle Campaigns](https://www.trendhunter.com/trends/limitededition-bottle1.md) - [Children-Focused Design Contests](https://www.trendhunter.com/trends/little-artists-design-contest.md) - [Logo Duplicating Contests](https://www.trendhunter.com/trends/chill-harder-champ.md) - [Interior Design Contests](https://www.trendhunter.com/trends/iconic-spaces.md)