# HUGO Create Challenge Round 2, Urban Thrills: Music & Nightlife By Ayman | Published 2008-04-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hugo-create-round-2 References: [hugocreate](http://www.hugocreate.com) Following the great success of its [HUGO Create](http://www.hugocreate.com) challenge, HUGO has announced the second round of this artistic contest which allows creative people from all-over the world to submit their own ad designs for the iconic HUGO fragrance. The theme of Round 2 is Urban Thrills: MUSIC & NIGHTLIFE. The deadline for submissions is May 5, and the winners will be announced June 1. The chosen 10 winners will recieve $500 each and the chance to be used in a Hugo campaign. *The images are Round 2 examples from the HUGO Create press release.* ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 39% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **User-generated Content:** Brands across industries can initiate similar challenges to engage customers and collect user-generated content for marketing campaigns. - **Artistic Collaborations:** Companies can explore collaborations with artists to create unique campaigns and products that resonate with their target audience. - **Inclusivity and Diversity:** Brands can leverage inclusivity and diversity by inviting participants from various backgrounds and cultures to promote their products and campaigns. ### Where This Applies - **Fragrance & Beauty:** Fragrance and beauty brands can initiate similar contests to engage customers and collect user-generated content for campaigns. - **Fashion:** Fashion brands can collaborate with artists to create unique campaigns and collections that resonate with their target audience. - **Music:** Music labels and festivals can leverage inclusivity and diversity by inviting participants from various backgrounds and cultures to participate in their events and promote their music artists. ## Related on Trend Hunter - [Soccer-Themed Fragrance Pop-Ups](https://www.trendhunter.com/trends/brazil-and-argentina.md) - [Brand-Boosting Social Media Contests](https://www.trendhunter.com/trends/iconic-agua.md) - [Artistic Hamburger Competitions](https://www.trendhunter.com/trends/art-of-the-burger-contest.md) - [Logo Duplicating Contests](https://www.trendhunter.com/trends/chill-harder-champ.md) - [Diverse Community Creator Programs](https://www.trendhunter.com/trends/champion-creators-program.md) - [Interior Design Contests](https://www.trendhunter.com/trends/iconic-spaces.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/natura.md)