# Androgynous Fashion Ads Unisex Looks in Hugo by Hugo Boss Fall/Winter Campaign By Olcay | Published 2009-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hugo-by-hugo-boss-fall-winter References: [trinifashionista.blogspot](http://trinifashionista.blogspot.com/2009/07/hugo-by-hugo-boss-fall-winter-campaign.html) & [hugoboss](http://www.hugoboss.com/) Werner Schreyer and Anouck Lepere are the new stars of the Hugo by Hugo Boss Fall-Winter 2009/10 ad campaign. The photoshoot comes to us in [cold, black and white tones](https://www.trendhunter.com/trends/jiyongkim-fw25), with a clever use of lights and shadows. Photographed by Jean-Francois Carly, the ads feature two almost androgen models with the same hair styles and postures. Although we are used to [dominant figures of female models](https://www.trendhunter.com/trends/contemporary-femininity) in the fashion world, this ad campaign seems to be giving the [male gender the position of power](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Androgynous Fashion:** Opportunity for brands to challenge traditional gender norms and create gender-neutral clothing lines. - **Unisex Looks:** Potential for brands to capitalize on the growing demand for gender-inclusive fashion by offering versatile and adaptable clothing options. - **Gender Equality in Fashion:** Chance for the fashion industry to promote inclusivity by featuring diverse models and breaking down gender stereotypes. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage the androgynous fashion trend to attract a wider customer base and increase sales. - **Advertising:** Opportunity for advertising agencies to create impactful campaigns that challenge societal norms and promote gender equality. - **Beauty:** Beauty companies can align their product offerings with the androgynous fashion trend, catering to individuals seeking gender-neutral cosmetic options. ## Related on Trend Hunter - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)