The Hugo by Hugo Boss Fall 2010 campaign shows model Ben Hill as the hot, scruffy working man. Model Sasha Pivovarova makes an appearance in the print ads as well, and the two make a handsome couple.
Cedric Buchet captured the images you see above for the Hugo by Hugo Boss Fall 2010 campaign. I don't typically like facial hair, but Ben Hill is working it well. As for the suiting, well-tailored jackets and suits are presented in a cool gray palette.