# Modernized Safari Menswear Hugo Boss' Newest Collection is for Men on Their Worst Behavior By Malika Renee Butss | Published 2013-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hugo-boss References: [luxurytopics](http://www.luxurytopics.com/fashion/gents/hugo-boss-modern-safari-) & [store-uk.hugoboss](http://store-uk.hugoboss.com/new-arrivals/men/30000,en_GB,sc.html) Hugo Boss has revealed their latest line of men's fashion and it's quite the roar. With an updated twist on safari style, the Hugo Boss 'BOSS' Menswear Collection portrays a sense of expedition and adventure. Inspired by the jungle, this line is colorful and cutting edge. The collection features a variety of well-detailed and tailored suits in a range of vibrant colors. For extra safari style, Hugo Boss has thrown in safari jackets paired with narrow brimmed traveler hats and roll-up chinos. These clothes even possess the durability of expeditionary wear manufactured out of luxury fabric designed to withstand a cross-country marathon in a 4WD. Men everywhere will be releasing their inner wild side when they step into these ferocious fashions. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 82% | Activity: 49% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Modernized Safari Menswear:** Opportunity for fashion brands to incorporate safari-inspired elements and vibrant colors into their menswear collections. ### Who This Affects Most - **Men's Fashion:** Chance for menswear brands to create collections that portray a sense of adventure and exploration. - **Luxury Fashion:** Potential for luxury fashion brands to experiment with durable fabrics and safari-inspired designs in their collections. - **Outdoor Apparel:** Opportunity for outdoor clothing brands to incorporate safari jackets and travel hats into their collections. ## Related on Trend Hunter - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Teddy Bear-Centric Apparel](https://www.trendhunter.com/trends/boss-2.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Ultra-Sleek Luggage Collections](https://www.trendhunter.com/trends/samsonite-x-boss.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md)