# Eye Candy At Sea Hugo Boss Yacht By Bianca | Published 2007-10-03 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/hugo-boss-yacht References: [luxist.de](http://www.luxist.de/luxist/2007/10/02/hugo-boss-segelyacht/#more-3892) & [alexthomsonracing](http://www.alexthomsonracing.com/hugoboss_news.asp) The luxury Hugo Boss yacht is one of the most opulent sailboats afloat. The designer held a lavish ceremony in Hamburg, Germany to celebrate the official baptism of the "[HUGO BOSS](https://www.trendhunter.com/trends/brazil-and-argentina)" sailing yacht. Complete with light, laser and pyrotechnic show, the festivities took place in one of the city's famous fish auction halls, bringing with it about 600 nation and international guests. The yacht is over 20 meters long, has a 27 meter mast and boasts and elegant black sail. The new Boss boat is lighter and more agile than its predecessor, which was sailed by British skipper Alex Thomson in the VELUX 5 Oceans Regatta in 2006. [Hugo Boss AG](https://www.trendhunter.com/trends/equestrian-apparel) have been participating in [sailing competitions](https://www.trendhunter.com/trends/germany-sailgp-team) since 2003, supporting 33 year old Thomson in reaching his goals. He'll be entering the Barcelona World Race in November 2007 followed by Vendée Globe in 2008, which will see the young Brit sail the new "HUGO BOSS" solo around the world. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Yacht:** Disruptive innovation opportunity: Explore new materials and design concepts to create even more opulent and advanced luxury yachts. - **Sailing Competitions:** Disruptive innovation opportunity: Develop innovative training programs and technologies to enhance the performance of sailors in sailing competitions. - **Event Ceremonies:** Disruptive innovation opportunity: Introduce immersive and interactive technologies to create unforgettable event experiences and ceremonies. ### Where This Applies - **Yacht Manufacturing:** Disruptive innovation opportunity: Apply sustainable and eco-friendly practices to yacht manufacturing processes. - **Sports Training:** Disruptive innovation opportunity: Leverage virtual reality and artificial intelligence to revolutionize sports training for sailing competitions. - **Event Planning:** Disruptive innovation opportunity: Utilize augmented reality and holographic technology to design and execute extraordinary event ceremonies. ## Related on Trend Hunter - [Luxury 72-Meter Super-Yachts](https://www.trendhunter.com/trends/Admiral-Yacht.md) - [Humongous Hydrofoil Luxury Yachts](https://www.trendhunter.com/trends/hydrofoil-luxury-yachts.md) - [Luxe Yacht-Like Sailboats](https://www.trendhunter.com/trends/jeanneau-yachts-55-sailboat.md) - [Luxury Transparent Hull Yachts](https://www.trendhunter.com/trends/the-capitolo.md) - [Luxe Eco-Conscious Spacious Yachts](https://www.trendhunter.com/trends/onyx-h2bo-85.md) - [Mono-Hulled Yacht Concepts](https://www.trendhunter.com/trends/shadowcat-shadowolf.md) - [Bronze Canopy Yachts](https://www.trendhunter.com/trends/hermes-yacht-concept.md) - [Luxury Sea Concepts](https://www.trendhunter.com/trends/beyond-horizons.md) - [Billion-Dollar Yacht Concepts](https://www.trendhunter.com/trends/gquest-goliath-series-gigayacht.md)