# Reclusive Retro Advertisements The Hugo Boss Spring/Summer Campaign Depicts Solitary 60s Scenes By Jordy E | Published 2014-12-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hugo-boss-springsummer-campaign References: [thefashionspot](http://www.thefashionspot.com/buzz-news/forum-buzz/505055-abbey-lee-kershaw-hugo-boss-spring-2015-ad-campaign) & [hugoboss](http://www.hugoboss.com) The 2015 Hugo Boss Spring/Summer campaign provides a solitary look at model Abbey Lee Kershaw. In the advertisements taken by photography duo Inez and Vinoodh, Kershaw posed by herself in front of a cream backdrop, allowing viewers to focus solely on the current collection. Present in this Hugo Boss line are clean, crisp motifs and styles. Displayed in Inez and Vinoodh's images is a sleek white dress, [rounded shades](https://www.trendhunter.com/trends/bouquet-collection-1) and beige high-rise boots. The pieces are sleek and angular, giving way to a timeless set with much appeal for fans of the [Hugo Boss label](https://www.trendhunter.com/trends/boss-bottled-beyond). Paired with these timeless looks are retro cosmetics, seen in pale pink lips and bold black eye makeup echoing retro 1960s fashion motifs. These slight additions make the production all the more captivating. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Solitary Fashion Campaigns:** Exploring the trend of featuring solitary models in fashion campaigns, providing a focused and intimate look at the current collection. - **Clean and Crisp Motifs:** Exploring the trend of clean and crisp motifs in fashion, embracing sleek and angular designs for a timeless appeal. - **Retro Cosmetics:** Exploring the trend of incorporating retro cosmetics in fashion campaigns, adding a nostalgic touch to the overall production. ### Where This Applies - **Fashion:** Opportunity for fashion brands to create intimate and focused campaigns by featuring solitary models. - **Cosmetics:** Opportunity for cosmetic brands to tap into the retro fashion trend by offering makeup products inspired by the 1960s. - **Photography:** Opportunity for photographers to experiment with capturing solitary models and retro-inspired fashion motifs in their campaigns. ## Related on Trend Hunter - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)