# Hot Hand Paint Photography The Hugo Boss Orange SS 2011 Campaign Gets Cheeky By Summer Luu | Published 2011-02-27 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/hugo-boss-orange-ss-2011 References: [zombieandcandy](http://zombieandcandy.com/matt-jones-for-hugo-boss-orange-spring-summer-2011) & [hugoboss](http://www.hugoboss.com/de/en/boss_orange_women_campaign.php) With a carefree and fun-spirited set of ads, the new [Hugo Boss](https://www.trendhunter.com/trends/brazil-and-argentina) Orange SS 2011 campaign offers relaxed and fresh looks for this casual wear label. Gearing us up for the warm summer season, the photoshoot captures [fun-in-the-sun images](https://www.trendhunter.com/trends/wild-horizon), including hand-painting activities that get a little messy. I'm not sure if wearing orange paint is a part of this year's trend but the Hugo Boss Orange SS 2011 ads make me want to get in on the splattering action. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Hand Painted Photography:** Companies can experiment with playful hand-painted photography to add a fun element to their marketing campaigns. - **Summer-themed Campaigns:** Brands that focus on season-specific campaigns can capitalize on the consumer's need to stay trendy no matter what time of year it is. - **Relaxed and Casual Looks:** Fashion brands can embrace relaxed and comfortable styles in their marketing campaigns to target customers who prioritize comfort over high-end fashion. ### Sectors Adopting This - **Advertising:** Ad agencies can utilize hand-painted photography and summer-themed campaigns to attract clients who are looking for playful and creative marketing strategies. - **Fashion:** Fashion brands can incorporate relaxed and casual looks in their marketing campaigns to attract customers who prioritize comfort and ease over high-end fashion. - **Photography:** Photographers can experiment with hand-painted photography to add a unique and playful element to their portfolio, attracting clients who are looking for something different and eye-catching. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Orange Wine Campaigns](https://www.trendhunter.com/trends/skin-contact.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Soccer-Themed Fragrance Pop-Ups](https://www.trendhunter.com/trends/brazil-and-argentina.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md)