The Hugo Boss Orange Fall 2012 ad campaign foregoes the typical seductive seaside photoshoot for something a lot more rugged and full of character. Shot on location in Barcelona, it takes place at the city's port. The tailored leather, cozy knits and earthy tones fit perfectly in the rugged backdrop. Granted, some of the looks are more refined than the typical fisherman's outfit, but the setting shows how versatile these pieces can be.
Captured by photographer Cédric Buchet, the Hugo Boss Orange Fall 2012 stars model Jac Jagaciak and male model Ryan Burns. Roughly romantic, the pair showcase a mix of denim, sweaters and fashion forward jackets in the unlikely setting, with ropes and fishing nets the perfect props.