# Ritzy Rock Campaigns The Hugo by Hugo Boss Fall/Winter Advertisements Display Mountain Peaksm By Jordy E | Published 2014-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hugo-boss-fallwinter References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/07/amanda-murphy-and-maja-salamon-by.html) & [hugoboss](http://www.hugoboss.com) The Hugo by Hugo Boss Fall/Winter 2014/2015 campaign places models Amanda Murphy and Maja Salamon in front of [blue-hued mountain peaks](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection). Photographer Pierre Debusschere captured this series of moving snow caps, showcasing a series of [contemporary ensembles](https://www.trendhunter.com/trends/contemporary-femininity) alongside captivating landscapes. Stylist Tom Van Dorpe made this outdoor display of fashion pop for viewers with the help of striped tights, [black leather jackets](https://www.trendhunter.com/trends/jiyongkim-fw25) and patterned two-piece suits, all of which will garner the attention of fans of the label in search of noteworthy pieces. Hair expert Adrien Pinault contributed to the daring elements present in this Hugo by Hugo Boss set with his incorporation of slicked back tresses, aggressive side parts and loose, flowing waves, making Murphy and Salamon appear all the more natural. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 42% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Mountain Fashion:** Fashion labels are turning to mountains for photo shoots, providing opportunities for outdoor gear and apparel companies to collaborate on stylish and functional clothing. - **Nature-inspired Styling:** Incorporating nature elements such as slicked back tresses, aggressive side parts and loose flowing waves is becoming increasingly popular in photo shoots, providing opportunities for hair care companies to create products that embody natural beauty. - **Captivating Landscapes:** Using captivating landscapes, such as blue-hued mountain peaks, in advertising and marketing is gaining popularity, providing opportunities for tourism companies to market their locations as top photo shoot destinations. ### Industries Being Reshaped - **Fashion:** Fashion labels are collaborating with outdoor gear and apparel companies to create mountain-inspired clothing. - **Hair Care:** Hair care companies are creating products that embody natural beauty to capitalize on the trend of nature-inspired styling. - **Tourism:** Tourism companies are marketing their locations as top photo shoot destinations to capitalize on the trend of using captivating landscapes in advertising and marketing. ## Related on Trend Hunter - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Teddy Bear-Centric Apparel](https://www.trendhunter.com/trends/boss-2.md) - [Elegant Love-Inspired Outwear](https://www.trendhunter.com/trends/expedition-for-love.md)