# Dangerous Mountain Roads Ads Hugo Boss Black Spring 2009 Campaign Gets Ballsy By Ayman | Published 2009-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hugo-boss-black-spring-2009-ads-mario-testino-toni-garrn References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2009/01/hugo-boss-black-mario-testino-spring.html) & [thefashionspot](http://www.thefashionspot.com/forums/f79/hugo-boss-black-s-s-09-toni-garrn-mario-testino-74552-4.html) Twisted mountain roads and zooming sports cars. Now, you wouldn’t think of taking a walk down that road, would you? But that is exactly the dynamic backdrop of the [new Spring Summer 2009 ad campaign](https://www.trendhunter.com/trends/alessandro-micheles) for Hugo Boss Black. Photographed by the incomparable Mario Testino, the ads feature rising beauty Toni Garrn and two unidentified male models as [glamorous travelers](https://www.trendhunter.com/trends/new-travel-campaign) who opt to get some fresh air by taking a walk in the middle of that dangerous road. While Testino played paparazzo for the new [Michael Kors ads](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) (see below), he takes charge and gets the shot face to face here. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 62% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Mountain Road Adventure Apparel:** Opportunity for apparel companies to create innovative and functional clothing for individuals drawn to adrenaline-inducing outdoor activities like walking on mountain roads. - **Luxury Car Travel Experience:** Opportunity for luxury car companies to offer customers more than just the traditional driving experience by providing luxury car tours on mountain roads. - **Creative Advertising Photography:** Opportunity for photographers to showcase their creativity and challenge societal norms with unconventional advertising photography like the Hugo Boss Black Spring 2009 campaign. ### Industries Being Reshaped - **Apparel:** The apparel industry can capitalize on the concept of adventure while staying functional and safe for the consumer. - **Luxury Car:** The luxury car industry can take advantage of the allure of adventure sports in their marketing by creating luxury car tours on mountain roads. - **Media and Advertising:** The advertising industry can generate more revenue by exploring unconventional and creative forms of photography like the Hugo Boss Black Spring 2009 campaign. ## Related on Trend Hunter - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md)