# Rule-Breaking Editorials The Hugh Lippe 'Rebellion' Pics are Dangerously Seductive By Allison Love | Published 2010-06-05 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/hugh-lippe-rebellion References: [lifelounge](http://www.lifelounge.com/photography/gallery/hugh-lippe-and-the-joy-of-rebellion.aspx) & [hughlippe](http://hughlippe.com/) The Hugh Lippe 'Rebellion' photo shoot features “all the things your grandmother told you not to do,” says Katie from Lifelounge, but I can't help but be a little intrigued by the pictures in spite of their naughtiness. The pictures feature [grungy women lounging in the dirt](https://www.trendhunter.com/trends/dirty-willy-underwear), scantily-clad in the snow, [posing in lingerie](https://www.trendhunter.com/trends/zhilyova), and hitchhiking. The Hugh Lippe 'Rebellion' shoot is artistic, dangerous and downright hot. **Implications** - One of the best ways a company can create a lasting impression in the minds of consumers is by featuring advertising that is [avant-garde and sexually charged](https://www.trendhunter.com/trends/dirty-looks). The ads will transcend traditional marketing and become a topic of discussion among media groups, critics and consumers. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 97% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Avant-garde Advertising:** Creating advertising that is avant-garde and sexually charged can create a lasting impression and become a topic of discussion. - **Dangerous Artistic Photography:** Photographic shoots that embrace danger and push boundaries can captivate viewers and ignite debate. - **Grungy Fashion:** The use of grungy fashion styles can add an edgy and rebellious element to visual content. ### Where This Applies - **Fashion Photography:** Photographers can explore unconventional and gritty styles to capture unique and captivating images. - **Advertising and Marketing:** Brands can experiment with provocative and boundary-pushing campaigns to grab attention and create buzz. - **Fashion and Apparel:** Fashion designers can incorporate rebellious and edgy elements into their collections to appeal to daring consumers. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)