# Sporty Shopfront Ballyhoos The Hugh Hayden Lacoste Storefont is US Open-Inspired By Amelia Roblin | Published 2010-09-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hugh-hayden-lacoste-storefront References: [design-milk](http://design-milk.com/racnets-by-hugh-hayden/) & [bit.ly](http://bit.ly/cgGRCv) The [Hugh Hayden Lacoste Storefront](https://www.trendhunter.com/trends/martian-toilet) undeniably succeeds in serving up enthusiasm for the 2010 US Open tennis championships. The Hugh Hayden Lacoste Storefront is complete with custom-made signage called "racNets," spelling the retailer's name in rackets with neon-yellow tennis balls. The [sporty French clothing company](https://www.trendhunter.com/trends/lacoste-x-clot) has done extremely well in the United States, and it's clear that this [visual merchandising collaboration](https://www.trendhunter.com/trends/contemporary-luxury) has more than just drop-shotted attention. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 24% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Custom Storefront Design:** The trend of custom-made signage and unique storefront designs presents an opportunity for businesses to create visually captivating and engaging experiences for customers. - **Sports-inspired Visual Merchandising:** The trend of incorporating sports elements in visual merchandising allows businesses to tap into fans' passion for sports and create a connection with their target audience. - **Creative Brand Collaborations:** The trend of collaborating with artists or designers to create unique brand experiences presents an opportunity for businesses to create memorable and buzzworthy campaigns. ### Industries Being Reshaped - **Retail:** The retail industry can leverage custom storefront designs and sports-inspired visual merchandising to attract and engage customers, ultimately driving sales. - **Fashion:** The fashion industry can embrace creative brand collaborations to elevate their brand image and differentiate themselves in a competitive market. - **Marketing and Advertising:** The marketing and advertising industry can offer innovative solutions to businesses looking to create impactful and unique brand experiences through custom storefront designs and sports-inspired visual merchandising. ## Related on Trend Hunter - [Experiential Retail Destinations](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre.md) - [Tennis-Themed Activations](https://www.trendhunter.com/trends/the-lalo-clubhouse.md) - [Heritage Tennis Runways](https://www.trendhunter.com/trends/heritage-tennis-runways.md) - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md) - [Sporty Aperitivo Apparel](https://www.trendhunter.com/trends/tennisinspired-capsule.md) - [Hospitality-Inspired Apparel](https://www.trendhunter.com/trends/brach-x-lacoste.md) - [Affordable Tennis-Inspired Apparel](https://www.trendhunter.com/trends/tenniscore.md) - [Minimal Collaborative Tennis Sneakers](https://www.trendhunter.com/trends/l003-2k24.md) - [Elegant Sport Heritage Experiences](https://www.trendhunter.com/trends/tennisinspired-afternoon-tea.md)