# Chic Celebubaby Blogs Huggies Highchair Critics Tumblr Capitalizes on Baby Celebs By Gil Cohen | Published 2012-09-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/huggies-highchair-critics-tumblr1 References: [saydaily](http://saydaily.com/2012/08/9-brands-doing-great-things-on-tumblr-.html) & [highchaircritics](http://highchaircritics.com/) The [Huggies](https://www.trendhunter.com/trends/huggies1) Highchair Critics Tumblr gives the audience a peek at the lives of stylish celebrity parents doing normal parenting activities with their just-as-stylish children. Obsessing over celebrities and their offspring is a favorite pastime for those who can’t seem to get enough of watching the glamorous elite transform into real human beings. The Huggies PR team capitalizes on this obsession in Tumblr format, making it incredibly accessible for the public to share and reblog trendy images of celebrity parents out and about, taking their children to soccer games and getting ice cream at the zoo. Subtle advertising is the name of the game as there are no actual [Huggies products](https://www.trendhunter.com/trends/hello-bello) on the Huggies Highchair Critics Tumblr, demonstrating the value of being associated with popular subjects and connecting to the public on social media platforms. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 51% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Parenting:** Opportunity to create a platform that showcases the lives of stylish celebrity parents and their children, capitalizing on the public's fascination with celebrity culture. - **Online Obsession:** Opportunity to create online platforms that cater to people's obsession with watching celebrities' ordinary daily activities and interact with them. - **Subtle Advertising:** Opportunity to capitalize on the popularity of social media platforms by subtly incorporating branding and connecting with the public through relatable content. ### Where This Applies - **Social Media:** Opportunity for social media platforms to create dedicated spaces for users to engage with celebrity parents and their children. - **E-commerce:** Opportunity for e-commerce platforms to partner with celebrity parents to promote and sell baby-related products. - **Advertising/marketing:** Opportunity for advertising agencies to create innovative and subtle advertising campaigns that leverage the popularity of celebrity parenting and social media. ## Related on Trend Hunter - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Fashion-Forward Baby Lines](https://www.trendhunter.com/trends/huggies-1.md) - [Viral Baby Hotel Partnerships](https://www.trendhunter.com/trends/four-seasons-welcomes-viral-baby.md) - [Limited Edition Diaper Prints](https://www.trendhunter.com/trends/limited-edition-diaper.md) - [Personalized Sleep Tracks](https://www.trendhunter.com/trends/personalized-sleep-tracks.md) - [Positive Social Media Campaigns](https://www.trendhunter.com/trends/tumblr-campaign.md) - [Infant Digestive Health Campaigns](https://www.trendhunter.com/trends/infant-digestive-health.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md)