# Consumer-Made Phone Plans This 'Sure' Store Lets Consumers Build Phone Plans on Huge Touch Screens By Ady Floyd | Published 2015-09-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/huge-touch-screens References: [iomtoday.co.im](http://www.iomtoday.co.im/news/business/tt-legend-opens-sure-s-new-interactive-shop-1-7438162) & [web.sure](https://web.sure.com/jersey/about-us/news/sure-opens-doors-to-new-interactive-store) Sure's new and interactive cellphone shop features [large touch screens](https://www.trendhunter.com/trends/largescale-digital-signage) that allow consumers to browse options inside the store and create their own personalized phone plans. The idea of personalizing packages to cater to each consumer's specific needs is an intelligent marketing scheme. Instead of grouping consumers into cookie-cutter plans, this process ensures that each Sure guest is treated as the unique individual that they are. In addition to offering [customized phone plans](https://www.trendhunter.com/trends/heimobile), this shop markets touch screens as an appealing feature for youthful consumers. By incorporating [interactive tech displays](https://www.trendhunter.com/trends/samsung-experience-store-at-scarborough) in its interior, the shop gamifies its consumer experience. Consumers are not only able to learn about products while assessing their own specific needs but will also enhance their overall shopping experience. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 41% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Consumer Personalization:** Allowing consumers to tailor their own phone plans caters to their specific needs and preferences, offering endless opportunities for businesses to personalize their products and services. - **Interactive Shopping:** Integrating interactive technology into the shopping experience helps to engage consumers and create a more immersive experience. - **Gamification:** Creating a fun and interactive experience around product and service selection can help to attract youthful consumers and improve engagement. ### Who This Affects Most - **Telecommunications:** The telecommunications industry can utilize consumer personalization to create customized phone plans and better meet the diverse needs of their customers. - **Retail:** The retail industry can take inspiration from the interactive and gamified shopping experience to create unique in-store experiences that keep customers engaged and coming back. - **Technology:** Technology companies can provide businesses with the necessary tools to implement interactive touchscreens and gamified shopping experiences. ## Related on Trend Hunter - [Digital-First Tech Shops](https://www.trendhunter.com/trends/tech-shops.md) - [Seoul-Specific Personalized Retail Experiences](https://www.trendhunter.com/trends/brand-experience-space.md) - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq.md) - [Flea-Market-Inspired Brand Experiences](https://www.trendhunter.com/trends/diy-experience.md) - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md) - [Video Call Shopping Services](https://www.trendhunter.com/trends/specialist-over-video.md) - [Experiential Airline Stores](https://www.trendhunter.com/trends/emirates-world-travel-store.md) - [Gen Z-Targeting Display Concepts](https://www.trendhunter.com/trends/display-concept1.md) - [Interactive Cosmetics Retail Stores](https://www.trendhunter.com/trends/interactive-cosmetics-retail-stores-watsons-upgrades-its-stores-for-gen-z-a.md)