# Unscented Probiotic Deodorants Blume's Hug Me Probiotic Deodorant Features Coconut & Jojoba By Laura McQuarrie | Published 2023-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hug-me-probiotic-deodorant References: [blume](https://www.blume.com/products/hugme) Blume's Hug Me Probiotic Deodorant boasts a hard-working, unscented formula that's powered by natural ingredients like coconut oil and jojoba oil. This confidence-boosting body care product tackles odors and sweat, all the while leaving the skin under the arms feeling soft and nourished. The [aluminum-free deodorant](https://www.trendhunter.com/trends/sunny-daze) is clean, vegan and useful for providing lasting protection and comfort for all skin types, including sensitive skin. And with a formula engineered to last, this product only needs to be applied once daily for up to 24 hours of freshness. [Probiotic skincare](https://www.trendhunter.com/trends/rollr) is on the rise as consumers prioritize products that support the health and balance of their skin's microflora. By incorporating beneficial bacteria, probiotic deodorants promote a natural and harmonious environment on the skin, helping to reduce odor-causing bacteria while preserving the skin's delicate microbiome. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 75% | Activity: 67% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Probiotic Skincare:** Probiotic deodorants are part of a growing trend in skincare that incorporates beneficial bacteria to promote a natural and healthy skin environment. - **Aluminum-free Products:** Unscented and aluminum-free deodorants are becoming more popular as consumers opt for clean and natural body care products. - **Once-daily Application:** Body care products, like Blume's Hug Me Probiotic Deodorant, that only need to be applied once daily are becoming more convenient for busy consumers. ### Where This Applies - **Body Care:** The body care industry can explore the use of probiotics and natural ingredients in deodorants and other products. - **Skincare:** Skincare companies can explore ways to incorporate probiotics into their products to support skin health and balance. - **Natural Products:** The natural products industry can focus on creating more clean and aluminum-free options for consumers who prioritize natural ingredients in their body care products. ## Related on Trend Hunter - [Probiotic Eucalyptus Deodorizers](https://www.trendhunter.com/trends/vanilla-eucalyptus.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Probiotic Underarm Toners](https://www.trendhunter.com/trends/probiotic-underarm-toner.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Prebiotic-Infused Deodorants](https://www.trendhunter.com/trends/performance-body-spray.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [72 Hour Lasting Deodorants](https://www.trendhunter.com/trends/body-deodorant-cream.md) - [Goat Milk Deodorant Sticks](https://www.trendhunter.com/trends/milk-stick.md)