# Safety Tree-Hugging Beer Ads This Beer Ad Encourages People to Hug a Tree Not a Person By Grace Mahas | Published 2020-10-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hug-a-tree References: [cervezapatagonia](https://www.cervezapatagonia.com/) & [youtube](https://www.youtube.com/watch?v=SS6uhMCtDII) Cerveza Patagonia, a beer brand by [Anheuser-Busch](https://www.trendhunter.com/trends/crocs-and-busch-light), recently launched a new physical distancing campaign that encourages fans to 'Hug a Tree' not a person with the incentive of free beer. The new ad embraces Cerveza Patagonia's love of nature and is part of the brand's ongoing efforts to plant a tree for each beer purchased. Plus, fans can share a photo of themselves hugging a tree on [Twitter](https://www.trendhunter.com/trends/beer-nfts) or [Instagram](https://www.trendhunter.com/trends/the-neighborator), tagging @CervezaPatagonia, and the brand will send them a Drizly coupon to redeem a free case of Cerveza Patagonia. Alexander Monroy, Sr. Brand Director for Cerveza Patagonia, commented on the new campaign, stating: “As a brand, everything we do is inspired by the restorative powers of the outdoors. It’s why we plant a tree for every case of beer we sell, and why we want people to go outside and enjoy nature in times like these. We’re glad to have found a way to bring people outdoors, not only for the sake of being outdoors, but to demonstrate the restorative power of nature at work, all while keeping them safe.” Image Credit: Anheuser-Busch ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 43% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Physical Distancing Campaigns:** Opportunity for brands to create physical distancing campaigns that encourage safe behavior in a fun and engaging way. - **Brands Promoting Nature:** Opportunity for brands to promote nature and environmental conservation while also increasing brand awareness and consumer loyalty. - **Social Media User-generated Content:** Opportunity for brands to engage with users on social media and encourage them to create user-generated content that promotes the brand in a positive light. ### Industries Being Reshaped - **Alcohol Beverage Industry:** Opportunity for alcohol beverage brands to promote safe behavior during the pandemic and encourage consumers to purchase their products through unique campaigns. - **Environmental Conservation Industry:** Opportunity for companies in the environmental conservation industry to partner with brands in order to promote their efforts and reach a wider audience. - **Social Media Marketing Industry:** Opportunity for social media marketing agencies to help brands create engaging campaigns and leverage user-generated content to increase brand awareness and consumer engagement. ## Related on Trend Hunter - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md) - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Localized Beer-Fridge Campaigns](https://www.trendhunter.com/trends/the-neighborator.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md) - [Pop-Up Nature Escapes](https://www.trendhunter.com/trends/the-nature-exchange.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md)