# Economy-Fixing Embraces Hug-A-Banker Attempts to Fix Financial Woes By Vittoria Natarelli | Published 2010-08-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hug-a-banker References: [asylum](http://www.asylum.com/2010/08/09/comedian-rob-lathan-gives-hugs-on-wall-street-video/) Hug-A-Banker wants to make the bankers of New York City's Wall Street feel better; their lives have been tough the lately. The comedian Rob Lathan from Landline TV walks up and down the famous financial street offering bankers [hugs](https://www.trendhunter.com/trends/ai-hug-video-generator) and the responses are not very surprising. Most rudely tell him to go away, but there are a few that offer an embrace. Hug-A-Banker should be an official day because bankers are people too. **Implications** - With so many negative things emerging in modern society today, consumers are looking for ways to bring some [positivity back to their lives](https://www.trendhunter.com/trends/sumups-ceo). Ideas that make shoppers feel better by working together appeal to mass audiences due to its feel-good message. Companies attempting to widen their audience could develop more of these items. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Positive Consumer Experiences:** Creating experiences that uplift and bring positivity to consumers' lives can appeal to mass audiences and widen a company's audience. - **Collaborative Solutions:** Developing products or services that promote collaboration and working together can resonate with consumers looking to bring positivity back to their lives. - **Feel-good Messaging:** Utilizing messaging that promotes positivity and empathy can attract consumers seeking to counterbalance the negativity in modern society. ### Sectors Adopting This - **Entertainment:** The entertainment industry can explore opportunities to create content that uplifts and offers feel-good experiences to consumers. - **Consumer Goods:** Consumer goods companies can develop products that promote collaboration, positivity, and bring a sense of uplift to consumers' lives. - **Marketing and Advertising:** Marketing and advertising agencies can focus on crafting messaging that promotes positivity, empathy, and collaboration to resonate with consumers' desire for feel-good experiences. ## Related on Trend Hunter - [Feel-Good Financial Campaigns](https://www.trendhunter.com/trends/banksgiving.md) - [Comforting Financial Pop-Ups](https://www.trendhunter.com/trends/experian.md) - [Human-Centric Bank Branding Campaigns](https://www.trendhunter.com/trends/more-human.md) - [Empathic Emporium Pop-Ups](https://www.trendhunter.com/trends/fml-store.md) - [Financial Conversation Hearts](https://www.trendhunter.com/trends/financial-conversation-hearts.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Cuddly Plush Collectibles](https://www.trendhunter.com/trends/skoosherz.md) - [Warming Weighted Plushies](https://www.trendhunter.com/trends/heartwarming-hugs.md) - [Loneliness-Combating Social Campaigns](https://www.trendhunter.com/trends/hinge-2.md)