# Cartoon-Celebrating Capsules HUF Highlights Felix the Cat and Classic Americana for Spring By Amy Duong | Published 2018-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/huf References: [highsnobiety](https://www.highsnobiety.com/p/huf-felix-the-cat-capsule/) & [hufworldwide](https://www.hufworldwide.com/) Apparel and footwear brand [HUF](https://www.trendhunter.com/trends/acidic-americana) introduced its newest Spring 2018 collection in partnership with [Universal Brand Development](https://www.trendhunter.com/trends/mobile-suit-gundam-1). The endearing capsule is a result of a special collaborative project to celebrate Felix the Cat. Felix the Cat was a very prominent character during the era of silent film and this new capsule revives the cartoon character. Felix made his first debut in 1919 on cartoon strips and a correlated series. In the 1950s, Felix the Cat was reworked and has ultimately become a classic American character. The HUF Spring 2018 collection decorates pieces such as long-sleeve shirts, fleece items, hats, vintage button-ups, slides and outerwear with the cartoon cat. The new Felix the Cat HUF capsule will be available at HUF locations and online starting March 1st, with prices ranging from $10 to $90. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 67% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Cartoon-inspired Fashion:** Opportunity for collaborations between fashion brands and classic cartoon characters to revive nostalgic trends. - **Brand Collaboration:** Opportunity for brands to collaborate with popular characters and franchises to create appealing and unique products. - **Nostalgia Marketing:** Opportunity for brands to capitalize on consumers' sentimental connections to cultural icons and past trends. ### Where This Applies - **Fashion Retail:** Opportunity for fashion retailers to utilize character collaborations to generate sales and interest in new product lines. - **Entertainment:** Opportunity for entertainment companies to partner with fashion brands to expand their franchise reach and create new merchandise opportunities. - **Marketing and Advertising:** Opportunity for marketing and advertising professionals to use nostalgia marketing tactics to appeal to consumers and increase brand awareness. ## Related on Trend Hunter - [Airbrushed Americana Capsule](https://www.trendhunter.com/trends/acidic-americana.md) - [Holiday Animation Capsule](https://www.trendhunter.com/trends/kith-x-pixar-holiday-2025.md) - [Character Graphic Collaborative Apparel](https://www.trendhunter.com/trends/hello-kitty-capsule-2.md) - [Animated Streetwear Capsules](https://www.trendhunter.com/trends/the-simpsons-x-family-mart.md) - [Back-To-School Disney-Inspired Fashion Lines](https://www.trendhunter.com/trends/forever-21-x-disney.md) - [Cartoon Kitty-Themed Capsules](https://www.trendhunter.com/trends/forever-21-3.md) - [Wintery Cartoon Apparel Capsules](https://www.trendhunter.com/trends/market-x-peanuts.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Cartoon Duck-Inspired Apparel](https://www.trendhunter.com/trends/disney-x-karl-lagerfeld.md)