# Anti-Hero Skateboard Collections HUF x Todd Francis Captures the West Coast Vibe Using Bleak Humor By Erin Fox | Published 2015-02-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/huf-x-todd-francis References: [highsnobiety](http://www.highsnobiety.com/2015/02/10/huf-todd-francis-spring-2015-capsule-collection/) & [toddfrancis](http://toddfrancis.com/) [HUF](https://www.trendhunter.com/trends/tombogo-and-huf) x Todd Francis amalgamates California skate culture and an artist's sense of bleak humor. [West Coast](https://www.trendhunter.com/trends/west-coastinspired-menu) skate label HUF enlists American artist Todd Francis for a spring capsule collection. The collection bares original pieces from the artist that reflect on his bleak sense of humor. Todd Francis is behind the Anti-Hero eagle logo, using iconography more in his work than any other artist. His clean illustrations decorate [skate boards, t-shirts and baseball caps](https://www.trendhunter.com/trends/wasted-youth-x-tappei). His illustrations include exotic dancers, snakes, bears, camouflage and typography. When West Coast cool meets mid-American humor, the HUF x Todd Francis capsule collection is born. The artist creates dark comedic features for his art installations. From bears smoking cigarettes to birds ingesting pills, Todd Francis uses his odd comedic state to capture an audience. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Skate Culture Collections:** There is room for more collaboration between skate culture brands and artists to create innovative collections that capture a specific region's vibe or humor using edgy designs. - **Humorous Iconography for Streetwear:** Designers can explore using quirky, dark humor motifs on streetwear items to create a distinct aesthetic for the fashion-savvy youth. - **Artist-inspired Fashion Collabs:** More fashion brands can work with contemporary artists to co-create unique fashion lines that combine fashion and art in a style-savvy and marketable way. ### Where This Applies - **Streetwear:** Streetwear companies can create a niche by collaborating with artists to create anti-hero fashion lines that resonate with street culture fashion trends. - **Skateboarding:** Skateboarding companies can leverage artistic collaborations to create unique skateboard collections that reflect the edgy and regional subcultures of skateboarding. - **Contemporary Art:** Contemporary artists can expand their reach and appeal by entering the fashion industry through creative collaborations that bring art and fashion together. ## Related on Trend Hunter - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Surf-Inspired Skate Collections](https://www.trendhunter.com/trends/yusuke-hanai-2.md) - [Monochromatic Mascot-Themed Collections](https://www.trendhunter.com/trends/undercover-3.md) - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Heritage-Honoring Collaborative Skate Shoes](https://www.trendhunter.com/trends/fuct-collaboration.md) - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md) - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md)