# History Exhibit Fashion Pictorials HUF Fall/Winter 2012 Lookbook Shot During Night At the Museum By Trenton Millar | Published 2012-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/huf-fallwinter-2012 References: [hypebeast](http://hypebeast.com/2012/09/huf-2012-fall-winter-delivery-2-lookbook-2) & [hufsf](http://www.hufsf.com/) The [HUF](https://www.trendhunter.com/trends/acidic-americana) Fall/Winter 2012 lookbook shows off the brand's [casual street wear](https://www.trendhunter.com/trends/human-made-drop) in the most natural of environments. This pictorial was shot in the [American Museum of Natural History](https://www.trendhunter.com/trends/native-sensitive-series) in New York City, and the sublime exhibits are an awe-inspiring background for the brand's clothing. Instead of shooting the HUF Fall/Winter 2012 lookbook with a focus on the overall look of the collection, photographer Brian Kelley focused on individual items. Snap-back caps and sneakers get the spotlight in front of amazing backdrops, like towering T-Rex skeletons and ferocious taxidermy tigers. The combination of focus on individual items and interesting backdrops makes for a lookbook that gets across the style of HUF with some alluring images. You can find the items in the HUF Fall/Winter 2012 lookbook on the HUF online store now. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 44% | Activity: 12% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Eye-candy Exhibits:** Creating clothing pictorials in various exhibitions can attract more clients. - **Product-centered Lookbooks:** A photo shoot that highlights specific items rather than the whole collection can create a different outlook for the brand. - **Museum as a Fashion Shoot Venue:** Using museums as a backdrop for fashion photo shoots can create an interesting, unique ambience. ### Sectors Adopting This - **Fashion Industry:** Fashion brands can benefit from taking product-centered lookbook photographs. - **Museum Industry:** Museums could benefit from partnering with fashion brands to provide unique venue settings. - **Photography Industry:** Photographers with an eye for museum exhibits could offer their services to fashion brands seeking unique backdrops. ## Related on Trend Hunter - [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md)