# Checker-Laden Streetwear The HUF Checkered Collection Comes to Stores for Fall/WInter 2012 By Trenton Millar | Published 2012-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/huf-checkered-collection References: [hypebeast](http://hypebeast.com/2012/11/huf-2012-fall-winter-checkered-collection) & [hufsf](http://www.hufsf.com/) The [HUF](https://www.trendhunter.com/trends/acidic-americana) Checkered Collection is part of the Fall/Winter release from HUF, and, as I'm sure you've guessed, the collection makes good use of the [classic checkers pattern](https://www.trendhunter.com/trends/homecoming-styles). Checkers have been around since long before I was born, but the simple and timeless pattern still screams modernity. HUF has put this pattern to use in a diverse range of different types of clothing, including headwear, woven shirts, and pocket and graphic tees. The collection uses checkers of different sizes, from micro-checkered five-panel caps, to Checker board size graphics. Notable pieces in the collection include the metal 'H' black checkered hat and the micro-checkered pocket tee. Despite being a common pattern, checkers have the uncanny ability to be personalized, mixed and matched to accentuate anyone's personal style. Find these items for sale on the HUF online store. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 32% | Activity: 18% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Personalized Checkers:** Checkers have the unique ability to be personalized and mixed and matched to accentuate anyone's personal style, creating opportunities in customization for fashion and retail industries. - **Modernized Classics:** Updating classic patterns such as checkers for modern consumers can provide opportunities for innovation and differentiation in the fashion industry. - **Pattern Diversity:** Using checkers in a diverse range of clothing types and sizes, from headwear to graphic tees, showcases the pattern's versatility and creates opportunities for expansion to other fashion categories. ### Industries Being Reshaped - **Fashion:** The fashion industry can utilize the customization and differentiation opportunities provided by personalized checkers and modernized classics, as well as expand to other categories through pattern diversity. - **Retail:** Retailers can offer customized and modernized checkered clothing to appeal to a contemporary market, as well as diversify their pattern offerings to increase market share and attract new customers. - **Textile Manufacturing:** Manufacturers can create innovative textiles with updated checker patterns and incorporate them in diverse clothing items to add value and differentiation in the fashion industry. ## Related on Trend Hunter - [Airbrushed Americana Capsule](https://www.trendhunter.com/trends/acidic-americana.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Heritage Seasonal Streetwear](https://www.trendhunter.com/trends/baracuta-x-cootie-productions.md) - [Timeless Clothing Collections](https://www.trendhunter.com/trends/burberry-classics.md) - [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Stylish Urban Picnic Apparel](https://www.trendhunter.com/trends/picnic-collection.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md)