# Brightening Serum Concealers The Hueskin Serum Concealer Covers and Fades Hyperpigmentation By Laura McQuarrie | Published 2023-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hueskin-serum-concealer References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2023-08-23/live-tinted-launches-hueskin-serum-concealer/) & [livetinted](https://www.livetinted.com/products/hueskin-serum-concealer-shade-1?variant=43298542682297) While most concealers work on a surface level to even out the appearance of dark circles and spots, [LIVE Tinted's](https://www.trendhunter.com/trends/live-tinted-expands) newly launched Hueskin Serum Concealer stands out as a product that [covers and fades hyperpigmentation](https://www.trendhunter.com/trends/targeted-hyperpigmentation-treatment). This is possible thanks to a formula that's infused with brightening skincare ingredients, namely active levels of niacinamide, hyaluronic acid complex, bakuchiol (a naturally derived retinol alternative) and awakening caffeine. This buildable light, medium-to-full coverage concealer is a solution for instantly correcting the appearance of target areas, all the while reducing them over time. This lightweight [hybrid serum concealer](https://www.trendhunter.com/trends/revealer-extra-bright) can be found in a wide range of shades to address everything from discoloration and fine lines to wrinkles for up to 12 hours with shades like Light to Very Rich/Deep. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 42% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Brightening Skincare Concealers:** The Hueskin Serum Concealer covers and fades hyperpigmentation with a formula infused with brightening ingredients, offering light to full coverage and reducing targeted areas over time. - **Buildable Serum Concealers:** LIVE Tinted's Hueskin Serum Concealer is a lightweight hybrid concealer that provides buildable coverage for up to 12 hours, addressing discoloration and fine lines while reducing them over time. - **Wide Range of Shade Options:** The Hueskin Serum Concealer comes in a wide range of shades, from Light to Very Rich/Deep, offering a solution for different skin tones and concerns. ### Sectors Adopting This - **Beauty and Skincare:** The beauty and skincare industry can leverage the trend of brightening skincare concealers to develop innovative products that cover and fade hyperpigmentation while also providing long-lasting coverage and targeted treatment. - **Cosmetics:** The cosmetics industry can explore the disruptive innovation opportunity of buildable serum concealers that offer long-lasting coverage and target specific skin concerns, such as discoloration and fine lines. - **Fashion and Beauty Retail:** Fashion and beauty retailers can tap into the trend of wide range shade options in concealers, providing a diverse selection for customers with different skin tones and specific needs. ## Related on Trend Hunter - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Multi-Tasking Spot Concealers](https://www.trendhunter.com/trends/spot-concealer.md) - [Light Luminous Concealers](https://www.trendhunter.com/trends/hydrating-glow-concealer.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Supercharged Skincare Concealers](https://www.trendhunter.com/trends/slip-tint.md) - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [Superfruit Skincare Concealers](https://www.trendhunter.com/trends/creaseless-creamy-concealer.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md) - [Next-Gen Hyperpigmentation Serums](https://www.trendhunter.com/trends/even-better-clinical-dark-spot-clearing-serum.md)