# Inclusive Beauty Subscription Boxes HuesBox Offers Makeup Subscriptions for People of Color By Mishal Omar | Published 2017-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/huesbox References: [huesbox](http://www.huesbox.com/frequently-asked-questions) HuesBox is a [subscription beauty company](https://www.trendhunter.com/trends/look-good-feel-better-x-the-perfume-shop) that decided to offer a [curated collection of makeup products](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty) that are targeted specifically at people of color. The products were created by people of color, for people of color – with a wide range of skin tones being represented in the products. The HuesBox brand offers several subscription options, with a monthly box costing $15 dollars, a three-month subscription costing $45, a six-month costing $78 and a 12 month costing $144. The affordability of HuesBox ensures that the service is available to almost anyone who enjoys makeup and beauty. When signing up for a subscription, consumers are asked for their health, beauty and wellness preferences – ensuring that each HuesBox is customized to consumers' personal tastes and needs. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 59% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Inclusive Beauty:** Opportunity to capitalize on the growing demand for makeup products that cater specifically to people of color. - **Subscription Boxes:** Disruptive innovation potential lies in offering curated collections of makeup products through subscription services. - **Customization:** Offering personalized beauty and wellness preferences in subscription boxes can enhance the overall customer experience. ### Who This Affects Most - **Beauty and Cosmetics:** Inclusive beauty subscription boxes can revolutionize the beauty industry by addressing the needs of underrepresented communities. - **E-commerce:** Subscription boxes provide a unique online shopping experience and can disrupt the traditional retail model. - **Personalized Services:** Customized subscription boxes offer opportunities for businesses in the wellness industry to reach new customers and provide tailored products and experiences. ## Related on Trend Hunter - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [Color-Matching Beauty Devices](https://www.trendhunter.com/trends/boldhue-starter-kit.md) - [Valentine’s Day Beauty Boxes](https://www.trendhunter.com/trends/valentines-day-beauty-box.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Charitable Beauty Product Boxes](https://www.trendhunter.com/trends/look-good-feel-better-x-the-perfume-shop.md) - [Chocolate Tasting Subscription Boxes](https://www.trendhunter.com/trends/chocolate-subscription-box.md) - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Mexican Holiday-Inspired Subscription Boxes](https://www.trendhunter.com/trends/da-de-los-muertos.md) - [Compact Glow-Focused Gift Sets](https://www.trendhunter.com/trends/best-of-glow.md)