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# Subtly Vibrant Track Jackets
AMBUSH's New Hues Collection Offer Richly Colored Pieces for SS18

By Amy Duong | Published 2018-04-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hues-collection
References: [hypebeast](https://hypebeast.com/2018/4/ambush-spring-summer-2018-collection-hbx-editorial) & [hbx](https://hbx.com/brands/ambush?utm_source=hypebeast.com&utm_medium=referral&utm_content=editorial_post_text&utm_campaign=20180404_ambush)

Tokyo-based fashion label [AMBUSH](https://www.trendhunter.com/trends/air-more-uptempo-4) is showcasing its boldly colored Hues Collection in its latest Spring/Summer 2018 lookbook. [HBX](https://www.trendhunter.com/trends/human-made-drop) organized a new editorial to highlight two specific pieces from the luxury brand -- the Yama jacket and the Track jacket. Both of the lightweight outerwear pieces boast [vibrant hues of pink and red](https://www.trendhunter.com/trends/vowels-1).

AMBUSH's Yama Jacket is a hooded piece with a stand collar, adorned in black and red tones. It also has placket closures, zipper-closed waist pockets, raglan sleeves and branding details accenting the chest. The label's Track Jacket is finished in a pink hue, with a quarter-zip closure along the front. It additionally has a frontal side flap, branding details on the chest and accenting details on the sleeves done in black and white.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 52% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Vibrant Outerwear:** Expanding the selection to include brightly colored jackets offers a disruptive opportunity to attract customers looking for bold fashion statements.
- **Luxury Streetwear:** Combining luxury design with streetwear aesthetics opens up the potential for a lucrative market of fashion-forward consumers.
- **Bold Branding:** Incorporating branding details as accenting features on clothing items allows for increased visibility and brand recognition.

### Sectors Adopting This

- **Fashion Retail:** Retailers can capitalize on the demand for vibrant outerwear by stocking up on colorful jacket options for the Spring/Summer season.
- **Streetwear:** Streetwear brands can tap into the luxury market by infusing their designs with high-quality materials and elevated aesthetics.
- **Marketing and Advertising:** Brands can leverage the trend of bold branding by incorporating it into their marketing and advertising campaigns to create a strong brand identity.

## Related on Trend Hunter

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- [Revived Counterculture Trackwear](https://www.trendhunter.com/trends/needles-fw5-track-suit.md)
- [Collaborative Special Edition Jackets](https://www.trendhunter.com/trends/fred-perry-and-beams.md)
- [Street Utility Rugged Styles](https://www.trendhunter.com/trends/ultra-violet-collection.md)
- [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md)
- [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md)
- [Versatile Stylish Seasonal Jackets](https://www.trendhunter.com/trends/blauer-1.md)
- [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md)
- [Ice Blue Outerwear](https://www.trendhunter.com/trends/glacial-collection.md)
