# Berry-Flavored Meal Replacements Huel's Meal Replacement Drinks Contribute to a Balanced Diet By Ell Smith | Published 2018-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/huels-meal-replacement References: [foodbev](https://www.foodbev.com/news/huel-adds-berry-flavour-to-its-line-of-meal-replacement-powders/) & [uk.huel](https://uk.huel.com/) Controlling one's appetite while maintaining a healthy and balanced diet may seem like an impossible pairing, but thanks to [Huel's](https://www.trendhunter.com/trends/meal-powder) [meal replacement drinks](https://www.trendhunter.com/trends/daily-shake), consumers can ingest less calories without losing the vital nutrients that solid food provides. The brand's newly introduced berry powder offers consumers a "[nutritionally complete](https://www.trendhunter.com/trends/sneak-energy-2)" meal replacement that tastes as good as it makes one feel. The unique formula arrives with a strawberry, raspberry and blueberry flavor profile, appealing to those who enjoy a more convenient way of consuming their fruit. This fruity alternative follows Huel's coffee-infused meal replacement line, while acknowledging the different taste preferences of its consumers. According to Huel, these drinks offers all the necessary vitamins one needs to lead a healthy lifestyle. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Meal Replacement Drinks:** Meal replacement drinks are becoming more popular as people look for convenient, nutritionally complete options to replace traditional meals. - **Flavorful Meal Replacements:** Offering a variety of flavorful options for meal replacements is a trend that appeals to consumers looking for convenience without sacrificing taste. - **Healthy Alternatives to Solid Food:** Providing a nutritionally complete meal replacement that offers a healthy alternative to traditional solid food is a trend that is gaining momentum as people continue to prioritize their health and wellbeing. ### Where This Applies - **Food and Beverage:** As Huel's meal replacement drinks gain popularity, the food and beverage industry can look for ways to incorporate nutritionally complete meal replacement options into their product lines. - **Fitness and Wellness:** The trend towards healthy, nutritious meal replacements aligns with the goals of the fitness and wellness industry, offering innovative solutions for health-conscious consumers. - **Convenience Stores:** Providing convenient, healthy meal replacement options for on-the-go consumers is a disruptive innovation opportunity that convenience stores can leverage to attract health-conscious customers. ## Related on Trend Hunter - [Nutritionally Complete Blueberry Shakes](https://www.trendhunter.com/trends/bol-blueberry-power-shake.md) - [Nutrient-Dense Formulas](https://www.trendhunter.com/trends/allinone-meal-replacement.md) - [High-Protein Meal Powders](https://www.trendhunter.com/trends/meal-powder.md) - [Ready-to-Drink Bottled Meals](https://www.trendhunter.com/trends/bottled-meal.md) - [Dessert-Like Meal Replacement Shakes](https://www.trendhunter.com/trends/miils-cereal-protein-shake.md) - [Effervescent Nutrient-Packed Green Drinks](https://www.trendhunter.com/trends/huel-daily-greens.md) - [Plant-Based Bottled Meal Replacements](https://www.trendhunter.com/trends/alpro-meal-to-go.md) - [Complete Meal Protein Shakes](https://www.trendhunter.com/trends/arla-protein-food-to-go.md) - [Plant-Based Powder Meal Replacements](https://www.trendhunter.com/trends/complete-meal-plant-based-powder.md)