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# Vegan-Friendly Chocolate Snack Bars
The Huel Raspberry & White Chocolate Snack Bar is Tasty

By Michael Hemsworth | Published 2020-07-01 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/huel-raspberry-white-chocolate
References: [foodbev](https://www.foodbev.com/news/huel-adds-vegan-white-chocolate-product-to-snack-bar-range/) & [huel](https://huel.com)

The Huel Raspberry & White Chocolate snack bar is a new offering from the complete food brand that will offer consumers a vegan-friendly option to enjoy between meals or even as a satisfying dessert when craving sweets. The bar is achieved with a blend of oat flour, rolled oats, pea protein, brown rice protein, flaxseed and coconut MCTs, which make it a healthful snack option with just 200 calories per serving. The bar features vegan white chocolate chips that are made using organic cocoa butter along with real raspberry pieces in the mix.

The Huel Raspberry & White Chocolate snack bar will be available for purchase at a price point of £1.30 each, and features a nutritionally complete profile thanks to 26 essential vitamins and minerals found in the recipe.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 27% | Activity: 43% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Vegan-friendly Snack Bars:** The rise in demand for vegan-friendly snack bars creates a space for companies to create more innovative and healthy options for consumers.
- **Functional Treats:** Functional snack bars with nutrient-rich ingredients provide an opportunity to market a more fulfilling and satisfying snack option to health-conscious consumers.
- **Organic Ingredients:** Incorporating organic ingredients into snack bars can create additional appeal to consumers who prioritize natural and healthy products.

### Sectors Adopting This

- **Food and Beverage:** The food industry can take advantage of the growing trend of vegan-friendly options and functional ingredients to produce healthier snack bars.
- **Health and Wellness:** The health and wellness industry can benefit from marketing snack bars as a nutritious snack alternative to candies and sweets.
- **Sustainable Packaging:** Companies can explore sustainable options for packaging to appeal to environmentally conscious consumers seeking eco-friendly products.

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