# Nutritionally Complete Powdered Meals Huel Powder is a Peanut Butter-Flavored Meal Replacement By Laura McQuarrie | Published 2020-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/huel-powder References: [nosh](https://www.nosh.com/food-wire/2020/huel-adds-peanut-butter-flavor-to-powder-range/) & [huel](https://huel.com/products/huel?view=modern&utm_expid=.MY5Vlk3pTwqGdxXSsGwRbA.1&utm_referrer=https%3A%2F%2Fhuel.com%2Fcollections%2Fhuel-powder) Those who have been enjoying Huel Powder as a nutritionally complete meal in powder form—in flavors like Vanilla, Chocolate, Berry and Original—now have a new option to enjoy thanks to the latest addition, Peanut Butter. This new variety is said to have a natural, roasted peanut butter taste and it offers all the great benefits of the Huel Powder formula—27 essential vitamins and minerals, plus phytonutrients, kombucha, prebiotics and probiotics, as well as a balance of protein, carbs, essential fats, The plant-based meal from Huel only needs to be combined with water to form a drinkable beverage that’s made from simple ingredients like oats, pea and brown rice protein, MCTs from coconut, sunflower seeds and flaxseed. Image Credit: Huel ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Nutritionally Complete Powdered Meals:** Disruptive innovation opportunity: Develop new flavors and options for nutritionally complete powdered meals to cater to a wider range of consumer preferences. - **Plant-based Meals:** Disruptive innovation opportunity: Create innovative plant-based meal alternatives using simple and sustainable ingredients to meet the growing demand for healthier and eco-friendly food options. - **Meal Replacement Drinks:** Disruptive innovation opportunity: Explore new formulations and packaging designs for convenient meal replacement drinks that offer balanced nutrition and promote convenience for consumers on-the-go. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Introduce nutritionally complete powdered meals and plant-based meal options in the food and beverage industry to capture the growing health-conscious and environmentally conscious consumer market. - **Health and Wellness:** Disruptive innovation opportunity: Collaborate with nutrition experts and adopt a science-backed approach to develop and market nutritionally complete powdered meals as a healthy and convenient alternative for individuals seeking a balanced diet. - **Fitness and Sports Nutrition:** Disruptive innovation opportunity: Create specialized powdered meal products targeted at fitness enthusiasts and athletes, offering enhanced performance benefits, convenient nutrition, and optimized recovery and muscle growth. ## Related on Trend Hunter - [High-Protein Meal Powders](https://www.trendhunter.com/trends/meal-powder.md) - [Plant-Based Powder Meal Replacements](https://www.trendhunter.com/trends/complete-meal-plant-based-powder.md) - [Nutty High-Protein Oats](https://www.trendhunter.com/trends/quaker-protein-peanut-butter.md) - [Nutrient-Dense Macaroni Dishes](https://www.trendhunter.com/trends/huel-hot-savory-mac-cheese.md) - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md) - [Powdered Nut-Based Butters](https://www.trendhunter.com/trends/pb2-cashew-powder.md) - [Nutritionally Complete Breakfast Shakes](https://www.trendhunter.com/trends/bol-power-shakes.md) - [Peanut-Based Beverages](https://www.trendhunter.com/trends/peanutbased-beverages.md) - [Nutrient-Dense Formulas](https://www.trendhunter.com/trends/allinone-meal-replacement.md)