# Three-in-One Hybrid Makeup Live Tinted's Hueglow in Dawn is a Serum, Moisturizer and Highlighter By Jana Pijak | Published 2021-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hueglow-in-dawn References: [livetinted](https://www.livetinted.com/products/hueglow-dawn) Live Tinted's Hueglow in Dawn product is a [three-in-one serum, moisturizer and highlighter hybrid](https://www.trendhunter.com/trends/french-rose-milk). The product boasts a rose gold shade and can be worn on the face both under and atop makeup or as a [body-illuminating highlighter](https://www.trendhunter.com/trends/colorstay-face-body). Hueglow in Dawn is priced at $34 and boasts a vibrant micro-shimmer finish that is noticeable without being too overpowering. Live Tinted's multi-functional serum, moisturizer and highlighter hybrid boasts skin-boosting ingredients like sustainably sourced squalane that works to prevent fine lines and other aging effects, along with healing botanicals. Made in the US, each product is available in a 50 ml format and is inspired by Live Tinted's [skincare-first business model](https://www.trendhunter.com/trends/nourishing-hues-collection) that is all about fun and self-expression with cosmetics that are also designed with skin health in mind. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 87% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multi-functional Cosmetics:** Develop multi-functional cosmetics that combine the benefits of several beauty products for convenience and affordability. - **Skin-boosting Cosmetics:** Create cosmetics that are designed to promote overall skin health and prevent aging effects for a more holistic approach to beauty. - **Sustainable Beauty:** Develop beauty products that incorporate sustainably sourced ingredients and packaging to appeal to environmentally conscious consumers. ### Where This Applies - **Cosmetics:** Cosmetic companies can capitalize on this trend to offer multi-functional, skin-boosting and sustainable beauty products that attract consumers seeking convenience and effectiveness. - **Skincare:** Skincare companies can merge with cosmetics to provide products that offer both skincare and cosmetic benefits, producing a more holistic approach to beauty. - **Sustainability:** Companies that specialize in sustainability can partner or acquire cosmetic companies to promote and enhance their sustainability efforts while creating effective beauty products. ## Related on Trend Hunter - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Curated Mini Hue-Imparting Lines](https://www.trendhunter.com/trends/tinted-skincare-set.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Nourishing Multi-Functional Tints](https://www.trendhunter.com/trends/multifunctional-tint.md) - [Hybrid Makeup Formulas](https://www.trendhunter.com/trends/wake-up-radiant-elixir.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Blurring Serum Skin Tints](https://www.trendhunter.com/trends/blurring-serum-skin-tint.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [DHA-Infused Contour Sticks](https://www.trendhunter.com/trends/contour-stick.md)