# Color-Coded Media Merchandizing Hue Packaging Educates Artists About Paints and Pencils By Amelia Roblin | Published 2011-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hue-packaging References: [thedieline](http://www.thedieline.com/blog/2011/5/26/student-spotlight-hue.html) & [behance.net](http://www.behance.net/gallery/Hue/1331207) The first lesson that the young artist learns is about the the [three primary colors](https://www.trendhunter.com/trends/cocolor), and with this thought in mind, Hue packaging is effective at making such a teaching a life-long consideration when it comes to the basics of visual media. Student Vanessa Wainwright came up with the concept for this project as a way for creatives to better understand from where the [colors of their palettes](https://www.trendhunter.com/trends/palettes-hues) come from. Centuries ago, painters mixed their own pigments with substances from the local apothecary, and in such a way, this designer aims to keep contemporary artists in tune with the entire process of fine art production. Hue packaging informs using a straightforward system of [vibrant color-coding](https://www.trendhunter.com/trends/absolute-collection), enhanced with a simple and concise means of marking the brand's identity and material information. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Color-coded Packaging:** Opportunity for brands to use color-coded packaging to educate consumers about their products and enhance brand identity. - **Educational Packaging:** Opportunity to develop packaging that provides educational information to consumers, enhancing their understanding of the product. - **Transparent Production Process:** Opportunity for brands to showcase their production process and promote transparency through packaging design. ### Who This Affects Most - **Art Supplies:** Art supply brands can utilize color-coded packaging to educate artists about their products and differentiate themselves in the market. - **Education:** Opportunity for educational institutions to use educational packaging to enhance learning experiences for students. - **Manufacturing:** Manufacturers can adopt transparent packaging designs to showcase their production process and increase consumer trust. ## Related on Trend Hunter - [Simplified Fastener Packs](https://www.trendhunter.com/trends/color-coded-packaging.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Color-Inspired Spirit Packagings](https://www.trendhunter.com/trends/jagermeister-x-pantone.md) - [AI Color Palette Generators](https://www.trendhunter.com/trends/huewheel.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Historically Rooted Hues](https://www.trendhunter.com/trends/2026-color-collection.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md)