# Historic Brand Campaigns This Hudson's Bay Commercial Goes Back to the Brand's Roots By Christopher Magsambol | Published 2015-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hudsons-bay References: [marketingmag](http://www.marketingmag.ca/brands/hudsons-bay-campaign-rooted-in-adventure-and-storytelling-156958) & [youtube](https://www.youtube.com/watch?v=n-b_MaltYD4&feature=youtu.be) A new ad campaign from [Hudson's Bay](https://www.trendhunter.com/trends/diner-truck-throwback-event) focuses on the [brand's history](https://www.trendhunter.com/trends/the-laura-ashley-brand) that dates back nearly 350 years ago. The retailer's new campaign is called 'The Country of Adventurers,' and its first commercial acts as realistic reminder of the brand's origins. The commercial is narrated by Les Stroud, star of the Canadian TV show 'Survivroman,' who embodies a modern-day version of an adventurer. Stroud narrates the story of Dr. John Rae, a Scottish doctor who worked for Hudson's bay in the mid 1800s. The 60-second ad spot will run on television and commercials with other stories launching in the fall. The campaign's theme will continue well into 2017, which is Canada's 150th anniversary year. In reminding consumers that the brand is entrenched in [Canadian culture and history](https://www.trendhunter.com/trends/made-by-canadians-for-canadians), Hudson's Bay is able to distinguish itself from competing brands. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 12% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Heritage Branding:** Brands can leverage their history and cultural significance to craft compelling marketing campaigns that resonate with consumers. - **Narrative Advertising:** Using storytelling in advertising can help brands connect with consumers on an emotional level and create a lasting impression. - **National Pride Marketing:** Aligning marketing campaigns with national holidays or events can help brands ingrain themselves in the cultural identity of a country and differentiate themselves from competitors. ### Industries Being Reshaped - **Retail:** Retailers can leverage their history and brand identity to create marketing campaigns that distinguish them from competitors and connect with consumers. - **Marketing & Advertising:** Marketing and advertising agencies can help brands craft engaging campaigns that tap into their heritage and resonate with consumers. - **Tourism:** Tourism boards and industry associations can partner with brands to create campaigns that highlight the cultural significance of a region or country, driving both national pride and tourism. ## Related on Trend Hunter - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Outdoor Adventure-Inspired Footwear Campaigns](https://www.trendhunter.com/trends/the-path-we-walk.md) - [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md) - [Hockey Hero-Celebrating Campaigns](https://www.trendhunter.com/trends/hockey-heroes.md) - [Mid-20th-Century Holiday Campaigns](https://www.trendhunter.com/trends/gifts-of-delight.md) - [Origin Story Ads](https://www.trendhunter.com/trends/find-your-own-way.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Founder-Celebrating Brand Campaigns](https://www.trendhunter.com/trends/the-laura-ashley-brand.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md)