# Canadian Company-Honoring Dolls The Hudson's Bay Company Barbie Celebrates the Iconic Company By Katherine Pendrill | Published 2017-02-03 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/hudsons-bay-company-barbie References: [wwd](http://wwd.com/fashion-news/fashion-scoops/hudsons-bay-to-launch-limited-edition-barbie-10617013/) & [thebarbiecollection](http://www.thebarbiecollection.com/fashion-dolls/hudsons-bay-barbie-doll-djn09) Last fall, [Mattel](https://www.trendhunter.com/trends/65th-anniversary-barbie-signature-doll-collection) debuted a new [Hudson's Bay Company Barbie](https://www.trendhunter.com/trends/cat-jack-clothing) to honor the iconic Canadian brand. Dressed in the company's signature multi-colored stripes and a bright white toque, the Barbie puts a quintessentially Canadian twist on a classic American toy. The Hudson's Bay Company Barbie is a collectors item that celebrates the legacy of the heritage brand. The doll was designed "to represent today’s HBC woman," therefore she sports a fashion-forward outfit consisting of a black turtleneck, a striped pencil skirt and a matching jacket. She also comes with sunglasses, a knit toque, ankle boots and a bag stuffed with everyday essentials such as a coffee cup and smartphone. The doll even includes a four-legged companion sporting a matching multi-colored ensemble. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Collector Dolls:** Opportunity for creating collector dolls that celebrate iconic brands and legacies. - **Brand Collaborations:** Disruptive innovation opportunity for collaborating with brands to create special edition dolls. - **Fashion-forward Toys:** Opportunity to design fashion-forward toys that reflect current trends and styles. ### Where This Applies - **Toy Manufacturing:** Disruptive innovation opportunity for toy manufacturers to create special edition dolls in collaboration with iconic brands. - **Fashion Retail:** Opportunity for fashion retail industry to partner with toy manufacturers and create fashion-forward toys. - **Collectibles Market:** Disruptive innovation opportunity for the collectibles market to introduce dolls that celebrate the legacy of iconic brands. ## Related on Trend Hunter - [Hockey-Centric QSR Partnerships](https://www.trendhunter.com/trends/tim-hortons-x-the-pwhl.md) - [Celebratory Monochromatic Dolls](https://www.trendhunter.com/trends/65th-anniversary-barbie-signature-doll-collection.md) - [Glamorous Collector Dolls](https://www.trendhunter.com/trends/barbie-by-american-girl.md) - [Inspiring Role Model Dolls](https://www.trendhunter.com/trends/barbie-role-models.md) - [Indian Heritage-Inspired Dolls](https://www.trendhunter.com/trends/anita-dongre.md) - [Glamorous Rockstar-Inspired Dolls](https://www.trendhunter.com/trends/david-bowie-doll.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Inclusion-Focused Doll Collections](https://www.trendhunter.com/trends/barbie-2.md) - [Contemporary Kids Clothing Collections](https://www.trendhunter.com/trends/cat-jack-clothing.md)