# Bespoke Luxury Beauty Bags Huda Kattan Partnered with Ipsy to Create a Curated Cosmetic Bag By Francesca Mercurio | Published 2021-09-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/huda-kattan References: [happi](https://www.happi.com/contents/view_breaking-news/2021-09-17/ipsy-teams-up-with-beauty-mogul-huda-kattan-to-lau/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+HappiBreakingNews) The CEO of [Huda Beauty](https://www.trendhunter.com/trends/25day-advent-calendar), Huda Kattan, has partnered with beauty brand Ipsy to create a curated beauty bag. The new Glam Bag x Huda will feature hand-picked full-size items by Huda Kattan. The bag will retail for USD 55 and features products worth up to USD 550. The Glam Bag x Huda will use Ipsy's machine learning technology, Ispy Match, to tailor each bag to the customer's skin type and needs. The bag will come with eight products, five of which will be chosen using the [Ipsy Match](https://www.trendhunter.com/trends/i-play-beauty-campaign) technology, while the customer can choose the other three. Sunday Riley, [Rare Beauty](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty), R+CO are among the many brands chosen by Huda Kattan to be featured in the bag. The Glam Bag will also feature Huda Kattan's very own brand Huda Beauty. The bag features skin balms, mists, and mascaras - all chosen for their multi-purpose use. Image Credit: Huda Beauty ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 51% | Activity: 45% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Custom Beauty Bags:** Opportunity for beauty brands to partner with tech companies to create customized beauty bags for customers based on their needs and preferences. - **Curated Full-size Items:** Opportunity for subscription box companies to offer curated bags or boxes filled with full-size beauty products instead of samples. - **Machine Learning in Beauty:** Opportunity for beauty companies to use machine learning technology to personalize products for customers and improve the overall customer experience. ### Who This Affects Most - **Subscription Boxes:** Subscription box companies can use this model to curate bags or boxes full of full-size beauty products for customers. - **Beauty Brands:** Beauty brands can leverage tech partnerships to curate customized beauty bags for customers based on their needs and preferences. - **Tech Companies:** Tech companies can partner with beauty brands to create personalized experiences for customers using machine learning technology. ## Related on Trend Hunter - [Singer-Made Beauty Boxes](https://www.trendhunter.com/trends/gwen-stefanis-ipsy-box.md) - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Pink Beauty Advent Calendars](https://www.trendhunter.com/trends/25day-advent-calendar.md) - [Self-Care Goody Bags](https://www.trendhunter.com/trends/beauty-wellness-bag.md) - [Filipino Dessert-Inspired Cosmetics](https://www.trendhunter.com/trends/huda-beauty-2.md) - [Pressed Powder Phone Grips](https://www.trendhunter.com/trends/pressed-powder-phone-grip.md) - [Pre-Holiday Cosmetic Kits](https://www.trendhunter.com/trends/super-beauty-holiday-haul.md) - [Elegant Holiday Beauty Kits](https://www.trendhunter.com/trends/holiday-beauty-kits.md) - [Celeb-Approved Cosmetic Bundles](https://www.trendhunter.com/trends/kevyn-aucoin-beauty.md)