# Comprehensive Matte Lip Kits Huda Beauty's New Collection Features a Lipstick for Every Look By Katherine Pendrill | Published 2016-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/huda-beauty References: [bustle](https://www.bustle.com/p/whats-in-huda-beautys-liquid-lipstick-vault-its-limited-edition-expansive-26649) & [shophudabeauty](http://www.shophudabeauty.com/product/liquid-matte-full-collection/) 2016 has been quite the year for matte lipstick and now those who are committed to the look can enjoy a new shade nearly every day thanks to [Huda Beauty's](https://www.trendhunter.com/trends/blush-filter-liquid-blush) new Liquid Matte Full Collection. With 16 beautiful shades to choose from, the set is a must-have for lipstick connoisseurs. The Liquid Matte Full Collection from Huda Beauty is a comprehensive set packaged with 16 of the brand's most sought-after lipsticks. The collection is contained in a large black box, which comes with a separate slot for each of the [full-sized lippies](https://www.trendhunter.com/trends/best-buds-lip-duo). There are a wide variety of shades housed in the kit, including a muted rose dubbed 'Muse' and a chic burgundy named 'Famous.' The kit even comes with a preview of each color so that consumers can easily select the perfect shade. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Matte Lipstick Trend:** Disruptive innovation opportunity: Create a customizable matte lipstick kit where consumers can mix shades to create their own unique colors. - **Comprehensive Makeup Kits:** Disruptive innovation opportunity: Develop a complete makeup kit with a variety of products tailored to different looks and occasions. - **Preview Swatches:** Disruptive innovation opportunity: Introduce preview swatches for consumers to test lipstick shades without opening the product. ### Where This Applies - **Beauty and Cosmetics:** Disruptive innovation opportunity: Use advanced technology to create long-lasting matte lipsticks that are comfortable to wear. - **Subscription Beauty Boxes:** Disruptive innovation opportunity: Offer a subscription service that delivers curated makeup collections to customers on a regular basis. - **E-commerce:** Disruptive innovation opportunity: Create an online platform where customers can virtually try on different lipstick shades before making a purchase. ## Related on Trend Hunter - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Pre-Paired Lip Kits](https://www.trendhunter.com/trends/glossy-lip-kit.md) - [Plumping Hydration Lip Glosses](https://www.trendhunter.com/trends/faux-filler-extra-shine-lip-gloss.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md) - [Lip Collection Expansions](https://www.trendhunter.com/trends/core-lip-collection.md) - [Versatile Finish Lipstick Sets](https://www.trendhunter.com/trends/dress-code-set.md) - [Intensely Pigmented Lipsticks](https://www.trendhunter.com/trends/reserve-lip-color.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md)