# Astrology-Inspired Beauty Pop-Ups The Huda Beauty Pop-Up is Inspired by the Brand's Newest Palette By Katherine Pendrill | Published 2019-11-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/huda-beauty-popup References: [bustle](https://www.bustle.com/p/huda-beautys-first-london-pop-up-store-is-opening-very-soon-19343095) Beauty fans may want to start preparing their holiday shopping lists because the first-ever [Huda Beauty](https://www.trendhunter.com/trends/huda-beauty-2) pop-up is set to open up in London this month. Located in the East Piazza in London's Covent Garden, the new pop-up store will be open from Friday, November 29 to Thursday, December 26—perfect timing for holiday shopping. The first-ever Huda Beauty pop-up store is set to draw inspiration from the brand's new Mercury Retrograde eyeshadow palette, which dropped just last month. This means the store will likely have an astrology theme with a distinctly galactic vibe. The brand has also promised that the new pop-up will be an "[interactive shopping experience](https://www.trendhunter.com/trends/superdrug-beauty-playground)," so fans will have new and exciting ways to sample Huda Beauty's many products. Image Credit: *Huda Beauty.* ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 84% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Astrology-inspired Beauty Products:** Beauty brands can create astrology-inspired products to tap into customers' interest in astrology and bring unique packaging and themes. - **Interactive Shopping Experiences:** Beauty stores can create immersive and interactive experiences for customers to drive foot traffic and increase engagement. - **Holiday Pop-up Stores:** Beauty brands can take advantage of the holiday season to create temporary pop-up stores that attract customers with exclusive products and experiences. ### Who This Affects Most - **Beauty:** Beauty brands can incorporate astrology themes into their products and create unique experiences that increase customer engagement. - **Retail:** Retail stores can create holiday pop-up stores with exclusive products and activities to drive foot traffic and increase sales during the holiday season. - **Event Planning:** Event planners can work with brands to create interactive and immersive experiences for customers that help promote products and increase brand awareness. ## Related on Trend Hunter - [Immersive Seasonal Beauty Pop-Ups](https://www.trendhunter.com/trends/oriflame-popup.md) - [Honey-Infused Holiday Pop-ups](https://www.trendhunter.com/trends/christmas-popup-store.md) - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md) - [UK Beauty Summer Pop-Ups](https://www.trendhunter.com/trends/mecca-cosmetica.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md) - [Pop-Up Beauty Cafés](https://www.trendhunter.com/trends/fenty-beauty-cafe.md) - [Game-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/beneland.md) - [Cafe-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/cafe-airbush.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md)