# Icy Plumping Lip Balms The Huda Silk Balm Icy Cryo Plumping Lip Balm Plumps with Cooling Actives By Laura McQuarrie | Published 2022-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/huda-beauty-plumping-lip-balm References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/glam-drop-products/7676776767676) & [hudabeauty](https://hudabeauty.com/us/en_US/icy-and-spicy-silk-balm/silk-balm-icy-cryo-plumping-lip-balm-HB00895.html) Most plumping lip balms rely on ingredients like cinnamon and other ingredients that are warming to create the look of full lips but the new Silk Balm Icy Cryo-Plumping Lip Balm takes an entirely different approach. This new [Huda Beauty](https://www.trendhunter.com/trends/jelly-lip-balm) product is full of [Cooling Actives](https://www.trendhunter.com/trends/cryo-plumping-stick) that provide a tingling, stinging, cooling sensation upon application. While Menthonediol is the lasting, non-drying cooling agent that delivers a icy sensation, fenugreek is the powerful [plumping agent](https://www.trendhunter.com/trends/plump-ambition-hyaluron-lip-oil) included in the lip balm that's joined by a silk balm actives complex with soybean, licorice and hydrating hyaluronic acid. Alongside the Silk Balm Icy Cryo-Plumping Lip Balm, the brand also dropped a Silk Balm Spicy Thermo Plumping Lip Balm with tingling, warming properties. Both lip plumpers can be applied separately or together for "a new sensation and enhanced results." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 71% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cooling Plumping Lip Balms:** The use of cooling actives in plumping lip balms provides an innovative alternative to traditional warming plumping agents. - **Lip Balms with Active Complexes:** Lip balms containing active complexes like soybean, licorice, and hyaluronic acid offer new possibilities for lip care innovation. - **Combination Plumping Lip Balms:** The ability to combine separate lip plumpers for enhanced results offers a new customizable experience for consumers. ### Who This Affects Most - **Beauty and Personal Care:** Incorporating innovative and effective active complexes in lip balms can differentiate brands in the saturated beauty and personal care market. - **Health and Wellness:** The use of non-drying and natural cooling agents, like Menthonediol, in lip balms caters to the growing preference for natural and holistic health and wellness products. - **Fashion and Cosmetics:** The trend towards customizable and unique beauty regimens creates opportunities for lip plumper brands to cater to different consumer preferences and create new trends in cosmetics and fashion. ## Related on Trend Hunter - [Cooling Lip Plumpers](https://www.trendhunter.com/trends/plumping-lip-filler.md) - [Plumping Pepper Lip Balms](https://www.trendhunter.com/trends/red-pepper-paste-lip-balm.md) - [Sensorial Plumping Glosses](https://www.trendhunter.com/trends/lip-plumping-gloss.md) - [Cooling Lip Oils](https://www.trendhunter.com/trends/fat-oil-lip-drip-chillz.md) - [Single-Dose Lip Plumpers](https://www.trendhunter.com/trends/hydrating-lip-plumping-capsules.md) - [Plant-Powered Plumping Glosses](https://www.trendhunter.com/trends/glossy-lip-oil.md) - [Affordable Nourishing Lip Serums](https://www.trendhunter.com/trends/plumping-lip-serum.md) - [Plumping Lip Treatments](https://www.trendhunter.com/trends/plump-ambition-hyaluron-lip-oil.md) - [Ceramide-Based Lip Balms](https://www.trendhunter.com/trends/ceramide-hydrabalm.md)