# Desert-Inspired Makeup Palettes The Newest Huda Beauty Palette is Dubbed 'Desert Dusk' By Riley von Niessen | Published 2017-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/huda-beauty-palette References: [allure](https://www.allure.com/story/huda-beauty-desert-dusk-eyeshadow-palette-launch) & [instagram](https://www.instagram.com/hudabeauty/?nh) After the 'Rose Gold' Huda Beauty palette proved successful among consumers who were eager to try out a product that was created by one of [Instagram's](https://www.trendhunter.com/trends/blush-filter-liquid-blush) most popular makeup artists and bloggers, news of a 'Desert Dusk' palette has been circulating. Although the details surrounding the release are pretty sparse as of now, the guru has shared a few images and videos of the Huda Beauty on her page, revealing a large selection of [shimmery and matte shades](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends). The shades range from a light peachy cream, to a vibrant hue of magenta, with burnt orange, rose gold, and much more also featured. As [Allure](https://www.trendhunter.com/trends/florist-eau-de-parfum) reports, the Desert Dusk Huda Beauty palette is expected to become available on September 18th. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Shimmery Makeup Palettes:** The rise of shimmery makeup palettes offers opportunities for innovative formulations and unique color combinations. - **Influencer-created Beauty Products:** Collaborating with popular influencers to create beauty products can lead to increased brand recognition and sales. - **Social Media-driven Beauty Trends:** Creating products that cater to popular trends on social media platforms can help brands gain a competitive edge. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can capitalize on the demand for shimmery makeup palettes by introducing new product lines and formulations. - **Beauty Influencer Marketing:** Beauty brands can collaborate with influencers to launch co-created beauty products and leverage their large social media following. - **Digital Marketing and Advertising:** Digital marketing agencies can help beauty brands create effective social media campaigns to promote their products and reach a wider audience. ## Related on Trend Hunter - [Filipino Dessert-Inspired Cosmetics](https://www.trendhunter.com/trends/huda-beauty-2.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Makeup-Inspired Fragrances](https://www.trendhunter.com/trends/easy-bake-eau-de-parfum.md) - [Liquid Blush Expansions](https://www.trendhunter.com/trends/blush-filter-liquid-blush.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md)