# Filipino Dessert-Inspired Cosmetics Huda Beauty Launches an Ube-Inspired Setting Powder By Kanesa D | Published 2025-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/huda-beauty-2 References: [hypebae](https://hypebae.com/2024/12/huda-beauty-limited-edition-purple-setting-powder-ube-makeup-where-to-buy) & [hudabeauty](https://hudabeauty.com/en_CA/home)  [Huda Beauty's](https://www.trendhunter.com/trends/easy-bake-eau-de-parfum) newest makeup line pays homage to the popular Filipino dessert, Ube, with its playful purple color. This limited edition release highlights a new [setting powder](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder), 'Ube Birthday Cake,' which adopts the same premium formula that Huda Beauty is known for while transforming the iconic product using a shade that is completely unique and distinct. The line also includes a blush and a lip gloss. Huda also mentioned that many of her team members are Filipino, making this product personal to not only her, but also to her peers. The Huda Beauty 'Ube Birthday Cake Easy Bake' Setting Powder, 'Ube Cream Blush Filter' and the 'Uuu-Baby Faux Filter' will launch on January 9 through [Sephora](https://www.trendhunter.com/trends/set-it-down-loose) and the Huda Beauty website. Image Credit: Huda Beauty, [hypebae](https://hypebae.com/2024/12/huda-beauty-limited-edition-purple-setting-powder-ube-makeup-where-to-buy), [hudabeauty](https://hudabeauty.com/en_CA/home) ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 67% | Activity: 73% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cultural-inspired Cosmetics:** Cosmetic brands are exploring cultural inspirations to create products that resonate with diverse consumer backgrounds, reflecting a broader trend of personalization and inclusivity. - **Flavor-inspired Beauty Products:** Beauty products are drawing inspiration from popular food flavors, offering consumers a multisensory experience that bridges the gap between beauty and culinary arts. - **Limited-edition Beauty Launches:** The rise of limited-edition beauty lines creates a sense of urgency and exclusivity, pushing brands to innovate quickly and capture the attention of dedicated fans. ### Who This Affects Most - **Cosmetics Industry:** The cosmetics industry is experiencing an influx of culturally inspired products that cater to increasingly diverse and globalized consumer bases. - **Beauty Retail:** Beauty retailers have the opportunity to capitalize on culturally themed and limited-edition products, drawing in consumers looking for unique and exclusive offerings. - **Ethnic Food-driven Innovation:** The interplay between ethnic foods and consumer goods like cosmetics indicates a potential growth sector that merges culinary trends with beauty and lifestyle products. ## Related on Trend Hunter - [Makeup-Inspired Fragrances](https://www.trendhunter.com/trends/easy-bake-eau-de-parfum.md) - [Liquid Blush Expansions](https://www.trendhunter.com/trends/blush-filter-liquid-blush.md) - [Crispy Ube Sticks](https://www.trendhunter.com/trends/coconut-rolls-filled-with-ube.md) - [Purplish Ube-Infused Cookies](https://www.trendhunter.com/trends/ooh-baby-cookie.md) - [Asian-Inspired Cheesecake](https://www.trendhunter.com/trends/ube-royale-cheesecake.md) - [Superfine Cosmetics Powders](https://www.trendhunter.com/trends/set-it-down-loose.md) - [Purple Yam Chocolates](https://www.trendhunter.com/trends/purple-ube-chocolate.md) - [Ube-Infused Rice Treats](https://www.trendhunter.com/trends/loaf-language.md) - [Intricately Designed Compact Powders](https://www.trendhunter.com/trends/pink-gateau-powder-compact.md)