# Millennial-Targeted Beauty Sets The Huda Beauty Must Have Set Features Accompanying Accessories By Grace Mahas | Published 2020-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/huda-beauty-1 References: [cosmeticsbusiness](https://cosmeticsbusiness.com/news/article_page/Huda_Beauty_attracts_millennials_with_limited_edition_Huda_Beauty_Must_Have_set/169235) & [feelunique](http://www.feelunique.com) Huda Kattan, the Iraqi-American makeup artist and beauty blogger, recently joined forces with beauty retailer Feelunique to launch an exclusive beauty set, dubbed 'The Must Have Set.' Priced at £75, the product features some of the brand's most popular products including [Huda Beauty’s](https://www.trendhunter.com/trends/pressed-powder-phone-grip) [Topaz](https://www.trendhunter.com/trends/dyson-ceramic-apricot-and-topaz) Obsessions [Palette](https://www.trendhunter.com/trends/lilo-stitch-collection), Power Bullet Matte Lipstick in Interview shade, Life Eye Liner, Highlighting Palette in Winter Sands, a Holographic Backpack and Hudamoji pop socket. Emily Montila, a Junior Buyer for the Feelunique brand commented on the collaboration, stating: “As well as catering for our existing customers with the limited edition Huda Beauty Holographic backpack and pop socket, the products are a perfect combination for our millennial customers who collect one-off merchandised pieces." Image Credit: Huda Beauty ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 53% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Millennial Collectibles:** The popularity of limited edition beauty sets with exclusive accessories caters to millennials' desire for unique and collectible products. - **Influencer Collaborations:** The collaboration between Huda Kattan and Feelunique highlights the trend of beauty influencers partnering with retailers to create exclusive product sets. - **Customizable Beauty Sets:** The inclusion of a holographic backpack and pop socket in the Huda Beauty Must Have Set showcases the trend of customizable beauty sets that offer accessories for personalization. ### Where This Applies - **Beauty Retail:** The launch of the Huda Beauty Must Have Set by Feelunique demonstrates the potential for beauty retailers to create exclusive product sets with popular beauty brands. - **Influencer Marketing:** The collaboration between Huda Kattan and Feelunique exemplifies the opportunities for brands to leverage influencer partnerships to create unique product offerings. - **Millennial Merchandise:** The targeted appeal to millennial customers with one-off merchandised pieces in the Huda Beauty Must Have Set highlights the potential for brands to tap into the demand for exclusive collectibles. ## Related on Trend Hunter - [Targeted Luxury Beauty Sets](https://www.trendhunter.com/trends/luxury-beauty-set.md) - [Pressed Powder Phone Grips](https://www.trendhunter.com/trends/pressed-powder-phone-grip.md) - [Affordable Holiday Beauty Sets](https://www.trendhunter.com/trends/exclusive-holiday-gift-sets.md) - [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md) - [Elegant Holiday Beauty Kits](https://www.trendhunter.com/trends/holiday-beauty-kits.md) - [Filipino Dessert-Inspired Cosmetics](https://www.trendhunter.com/trends/huda-beauty-2.md) - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Pre-Holiday Cosmetic Kits](https://www.trendhunter.com/trends/super-beauty-holiday-haul.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md)