# Huckleberry Vodka Spirits This Wild Roots Vodka is Infused with 100% Real, Fresh Huckleberries By Laura McQuarrie | Published 2018-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/huckleberry-vodka References: [bevindustry](https://www.bevindustry.com/articles/90866-wild-roots-huckleberry-vodka) & [wildrootsvodka](http://wildrootsvodka.com/) Huckleberry Vodka is a new addition to Wild Roots Spirits' collection, which takes the form of a 70-proof spirit infused with real, fresh huckleberries. As the huckleberry boasts a taste that's simultaneously sweet and slightly tart, no sugar is added to the product. In terms of taste, the Wild Roots Huckleberry Vodka is said to have "the juiciness of a blueberry, [the tartness of a cranberry](https://www.trendhunter.com/trends/orange-blizzard-flavored-vodka) and the color of a raspberry." Wild Roots also makes [berry-infused vodka spirits](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka) with everything from raspberries and the marionberry to cranberries. Although global alcohol consumption is declining, many consumers are now interested in exploring spirits with [natural flavors](https://www.trendhunter.com/trends/alcoholfree-flavored-vodkas) as a healthier approach to indulgence. Spirits from Wild Roots are currently available in Oregon, Washington and Idaho, with more availability to come across other states. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Natural Flavored Spirits:** The rising interest in exploring spirits with natural flavors presents an opportunity for innovative distilleries to create unique and healthier options. - **Fruit-infused Vodka:** The popularity of fruit-infused vodka opens up possibilities for distilleries to experiment with different fruit flavors, providing consumers with a variety of taste experiences. - **Regional Spirit Brands:** The growing availability of regional spirit brands presents an opportunity for businesses to establish a strong local presence and expand into new markets. ### Industries Being Reshaped - **Distilleries:** Distilleries can leverage the trend towards natural flavored spirits by developing innovative and unique products that cater to health-conscious consumers. - **Beverage Industry:** The fruit-infused vodka trend creates opportunities for beverage companies to expand their product offerings and capture a larger market share. - **Hospitality Industry:** The availability of regional spirit brands allows the hospitality industry to curate localized drink menus, showcasing unique flavors and supporting local businesses. ## Related on Trend Hunter - [Elegant Honeysuckle-Infused Spirits](https://www.trendhunter.com/trends/honeysuckle-vodka.md) - [Wonky Fruit Vodkas](https://www.trendhunter.com/trends/raspberry-hibiscus-vodka.md) - [Hard Seltzer-Inspired Vodkas](https://www.trendhunter.com/trends/truly-flavored-vodka.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Versatile Berry-Forward Vodkas](https://www.trendhunter.com/trends/grey-goose-berry-rouge.md) - [Bitter Raspberry-Flavored Vodkas](https://www.trendhunter.com/trends/cathead-distillery-1.md) - [Consumer-Driven Berry Vodkas](https://www.trendhunter.com/trends/smirnoff-berry-burst.md) - [Botanical Violet-Hued Vodkas](https://www.trendhunter.com/trends/butterfly-lavender-vodka.md) - [Premium Unfiltered Vodka Spirits](https://www.trendhunter.com/trends/zakuska-vodka.md)